Thanks to everyone who’s shared or responded to semantic marketing and the SEO++ idea. It’s been great to connect with other people who are also intrigued by the possibilities that are starting to appear at the intersection of marketing and the semantic web. Jennifer Zaino at SemanticWeb.com interviewed me and published an article To Market, […]
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Two weeks ago, Amit Kumar announced on the Yahoo! Search Blog that Yahoo! will be supporting semantic web standards in their new Yahoo! search open platform. This is a game-changing moment in online marketing. Essentially, Yahoo! is proposing that search will be the “killer app” for sparking the explosion of the semantic web into the
SEO + Semantic Web = SEO++ Read More »
What is the role of a chief marketing technologist? Short version: a chief marketing technologist (CMT) is the person responsible for leading an organization’s marketing technology. A company may or may not be a “technology” business, but in today’s world it needs to deftly leverage technology in its marketing to: optimize its marketing strategy and
Who is a chief marketing technologist? Read More »
As I’ve previously remarked, I believe that good, innovative visualization of marketing data is one of the more underutilized techniques in a marketer’s toolbox. One of the key roles of the marketing technology team should be to enable and infuse fresh perspectives of activities, initiatives, and results to the rest of the marketing team in
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I recently posted some preliminary ideas about semantic marketing, what the role of marketing could be in the semantic web. One of the most interesting notions that occurred to me is how the concept of brand will be extended in the semantic web. What will constitute semantic branding? This intrigues me because on the surface
Brand and the semantic web: 5 parallels Read More »
I believe that the future of computer science — or at least a branch of it — is in the marketing department. And vice versa. Marketing departments need to hire computer science grads. Computer science researchers need to work on marketing problems. And there’s a golden age of prosperity awaiting both disciplines in this collaboration.
Marketing and computer science Read More »
What should be the role of marketing in the semantic web? Should there be any? According to the W3C, the semantic web is about common data formats that make it easy to integrate and combine data from diverse sources. It’s about mapping ideas expressed in human language to data in a way that facilitates automatic
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Paul Dunay’s recent post, Marketing Needs to Prepare for the Distributed Web, succinctly heralds the sea change from silos of online marketing technology and content to a far more open model. He gives examples of wikis, blogs, widgets, social networks, and other syndicated content that now live beyond the borders of a company’s primary web
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A recent ReadWriteWeb article on VisualComplexity.com caught my attention the other day, triggering some thoughts about the underutilized potential of visualization in marketing analytics. Generally speaking, marketing isn’t hindered by a lack of data these days. To the contrary, the challenge for many marketers is the exact opposite: they are deluged with data. It’s a
Visualization in marketing analytics Read More »
Every profession has its vernacular, the insider lingo that serves as both a shortcut and a sort of secret handshake. Acronyms and abbreviations are often the epitome of such jargon, inscrutable to those outside the club. (“Fix the DNS with the new IP for your SaaS CRM ASAP — think of the SLA!”) But some
Martec analogous to marcom? Read More »
