Running marketing like lean software development
The following article is a guest post by Monica Georgieff, marketing manager at Kanbanize, a company that provides Kanban software for lean management, describing her experience adopting this lean management method with her marketing team. As I discussed in my book, Hacking Marketing, I believe there are tremendous opportunities for marketers to borrow and adapt management ideas like this from the software community to master the digital dynamics of their evolving profession. You might be …
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