Agile marketing for a world of constant change

That is a dead marketing plan.

[UPDATE: I’ve also posted a video recording of this agile marketing presentation that I gave at the Marketo User Summit in April 2013.] Today I’m giving a presentation at the Marketing Operations Executive Summit on agile marketing. Given the tremendous disruption in marketing and business today, I truly believe that embracing an agile approach to […]

“Brand debt” and a gap in the agile marketing manifesto

Brand Debt in Agile Marketing

Agile marketing is often celebrated for speed — empowering marketing teams to get more ideas out into the market faster. But while that is often a valuable side benefit, it’s not one of the key principles behind agile marketing. In fact, putting too much emphasis on speed can be detrimental to marketing’s larger mission. The […]

Why this CMO loathes marketing plans (interview)

One of my favorite marketers in the Boston area is Frank Days. He’s super smart, speaks his mind, and is a great champion of innovation in the marketing department. He was one of the early pioneers of agile marketing, implementing it at Novell several years ago and sharing his experience with others. So I was […]

Agile marketing in 20 slides and 5 minutes (video)

“What the heck is this agile marketing thing people keep talking about?!” If that question is on your mind — and you aren’t familiar with agile software development, from which its ideas sprang — this 5 minute video will give you the quick lowdown. It was recorded at the ASAE’s technology conference earlier this month […]

What agile marketers can learn from the U.S. CTO

Think your organization is too large or too political to adopt agile marketing? You might take inspiration from the U.S. CTO Todd Park, who has ignited a number of agile projects in the U.S. federal government and — isn’t there a law against this? — is actually getting stuff done. Park, who has a successful […]

Google brings agile to agencies with “Agile Creativity” vision

Hackathons. Prototyping. Beta testing. Sounds like a typical day in Silicon Valley software, right? Not this time. This is the language of Madison Avenue in the 21st century. Or at least it will be, if Google’s new Agile Creativity initiative takes root. In collaboration with a number of agency visionaries, Google has produced a compelling […]

10 key principles of agile marketing management

You’ve probably been hearing more about agile marketing lately. Over the past 6 months, there has been a blossoming Renaissance of discussions, writings, and events on the subject — a number of which I summed up in a recent Search England Land column, Have You Adopted Agile Marketing Yet? In a nutshell, agile marketing adapts […]

Interested in agile marketing? Read this interview

The agile marketing movement is underway, and right in the front lines of the charge is an agile champion named Jim Ewel. Jim publishes the Agile Marketing.Net blog. He helped organize SprintZero, the first public gathering of agile marketers. He coaches companies on how to implement agile marketing through his consulting practice, Peel the Layers. […]

Everything is marketing, everyone must be agile

Momentarily, I’ll be delivering the closing keynote at Agile Day hosted by Valtech in Paris, talking about customer experience, agile marketing, and marketing technology — and how they’re all entwined into the new competitive landscape of business. (Agile. Marketing technology. And Paris. I may have found paradise.) Here is the slide deck from my presentation: […]

The single most valuable marketing capability today

The following is a foreword I wrote for a new Agile Marketing white paper produced by Valtech. We’re privileged to live in the most exciting time in the history of marketing. While every profession has been impacted by the explosion of ubiquitous computing and connectivity in the digital age, the impact on marketing has undoubtedly […]

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