Marketing Management

A couple of weeks ago, we hosted the MarTech West conference in San Jose. My personal thanks to all of the amazing speakers who brought such passion and insight to their martech-in-the-real-world presentations — you were awesome. Rather than offer my “hot takes” of the event a few days later, I decided to take a little more time to rest and reflect on what I personally took away from the experience. There were so many fascinating …

The myth of martech consolidation is dead. Now what? Continue Reading »

Want to speak at MarTech East in Boston, October 1-3? We invite you to propose a compelling presentation idea at the intersection of marketing, technology, and management that you’d be passionate about delivering. Sessions at MarTech East will be a mix of 45-minute in-depth presentations and panels and 20-minute TED-style talks with slides. We’re looking for session proposals that are “graduate level” in nature — not Digital Marketing 101 — where a speaker will be …

Calling marketing technology and operations leaders: come speak at MarTech East, October 1-3 Continue Reading »

Marketing technology and operations is the heartbeat of modern marketing. And there’s no event better than MarTech to plug you into the ground truth of how that discipline is evolving. Our next MarTech is now just 10 days away, April 23-25 in San Jose. I’m incredibly excited by everything that’s come together for this conference — it will be our best one yet. Here are the top 10 things I’m looking forward to: #1. Release …

10 days until MarTech, 10 things I’m looking forward to Continue Reading »

The following is a guest post by Luque Wang, a senior marketing manager of global strategy and operations at GE Digital. What is Marketing Operations? Ten years ago, marketing operations was still a very new role in org structures. The number of people with marketing operations as their job title were few and far between. Today, marketing operations has become the backbone of a marketing team driving the marketing excellence and supporting the business growth. …

Martech-Enabled Marketing Operations: Invisible Roads and Bridges Continue Reading »

As the world’s largest, vendor-agnostic marketing technology conference, MarTech gives you real-world insights into the good, the bad, and even the ugly of procuring, implementing, and operating marketing technology solutions. Our 2-day program delivers candid, in-depth, and unbiased content that you won’t get anywhere else. MarTech is designed specifically for marketing operations executives who are responsible for leveraging martech investments and technologies. And we’re not looking to sell you anything — well, other than a …

3 marketing technology myths we’ll debunk at the vendor-agnostic MarTech conference Continue Reading »

Here’s another fun entry into The Stackies 2018: Marketing Tech Stack Awards that I thought I’d share from Alert Logic, a leading provider of information security solutions. There are four reasons why I wanted to call this one out: A great marketing stack illustration doesn’t necessarily need to invent a whole new way of organizing its tools and technologies to be enlightening and instructive. This is a terrific example of a marketing stack that clearly …

Stackers gonna stack: a great marketing stack slide from Alert Logic Continue Reading »

I can’t resist sharing another entry to The Stackies 2018: Marketing Tech Stack Awards, this one from global networking technology leader Juniper Networks. This clean and elegant design organizes their marketing and sales technologies according to the six clusters of the Martech 5000 marketing technology landscape — Relationships & Social, Content & Experience, Data, Management, Commerce & Sales, and Advertising & Promotion — as concentric rings. Within each ring, technologies are arranged approximately left to …

How Juniper Networks spans pre-sales to post-sales marketing in their martech stack Continue Reading »

The following is a guest post by Danielle Sauvé, marketing director for the product identification platform for Danaher and editor of SimplifyMyPackaging.com. We talk about digitizing everything, but if you’re a marketer at a consumer goods company, you know there is a divide between digital marketing channels and product packaging. As evidence of this divide, marvel at this difference in perceived vs. actual production time: The CMO Council found that 77% of marketing leaders think …

Brand packaging needs a marketing tech stack too, who knew? Continue Reading »

For martech careers, there is a lot of really good news. But one thing that isn’t. First, thank you to the 884 professionals who participated in our 2018 Marketing Technology & Operations Salary Survey, a collaboration between myself and the team at MarTech Today. For our analysis, we filtered it down to only the n=432 who explicitly identified their role as marketing technology, marketing operations, or a combination of the two (the most common occurence). …

Our martech salary survey delivers a lot of great news, but one disappointment Continue Reading »

“It’s in the way that you use it.” I’m pretty sure that would be Eric Clapton’s advice on marketing technology. While Slowhand sadly won’t be coming to the MarTech stage next month, we do have a pretty amazing line up of marketing experts, executives, and seasoned practitioners who will show you how they use it. At the upcoming MarTech in San Jose, April 23-25, you’ll learn from real-world experiences: How does a major brand like …

What would Eric Clapton say about marketing technology if he were coming to MarTech? Continue Reading »