How finance hobbles marketing innovation
When it comes to innovation and new market opportunity — why some companies harness those forces to catapult to riches and glory, while otherwise good and strong leaders stumble and fall — the smartest guy I’ve ever met is Clay Christensen. The chart above is from an article Clay wrote a year or so ago, Innovation Killers: How Financial Tools Destroy Your Capacity to Do New Things. You might be saying, “I’m in marketing, not …