The Marketing Technology Frenemy Triangle
The title of an article in last week’s AdAge Digital was Tech-Consulting Giants Slide Closer to Creative-Shop Turf. The subhead read, “Deloitte, Accenture are among big IT players looking to learn digital biz of marketing brands to consumers.” You can almost hear the sound of cappuccino being sneezed out in a Madison Avenue office somewhere. Brian Whipple, the CEO of Accenture Interactive, was quoted as saying, “Clients, in my view, are finding it more credible …
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