I believe that the future of computer science — or at least a branch of it — is in the marketing department. And vice versa. Marketing departments need to hire computer science grads. Computer science researchers need to work on marketing problems. And there’s a golden age of prosperity awaiting both disciplines in this collaboration. Let me explain with three points. Point #1. I had the privilege to hear a talk from Christos Papadimitriou at …
Paul Dunay’s recent post, Marketing Needs to Prepare for the Distributed Web, succinctly heralds the sea change from silos of online marketing technology and content to a far more open model. He gives examples of wikis, blogs, widgets, social networks, and other syndicated content that now live beyond the borders of a company’s primary web site. “If Marketing has become, or is in the midst of becoming, more distributed, then we must prepare to become …
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