Marketing Software

I ran across a thought-provoking article earlier this week on GigaOm — Marketing is the next big money sector in technology — by Ajay Agarwal of Bain Capital Ventures. It begins with the reference to the Gartner report from December the suggested by 2017, CMOs will have larger technology budgets than CIOs, which is a […]

I ran across an inspiring blog post this week by Jacques Spilka of Whatsnexx, titled Complexity killed marketing automation! (The if-it-bleeds-it-leads school of blog post headlines.) Jacques made two insightful points: 1. Marketing automation programming can get complicated fast First, he cut right to the quick of the challenge of marketing automation: for marketing automation

The title of an article in last week’s AdAge Digital was Tech-Consulting Giants Slide Closer to Creative-Shop Turf. The subhead read, “Deloitte, Accenture are among big IT players looking to learn digital biz of marketing brands to consumers.” You can almost hear the sound of cappuccino being sneezed out in a Madison Avenue office somewhere.

The Jordan, Edmiston Group, Inc. (JEGI), a leading investment bank in the marketing space, issued a report yesterday of 2011 M&A activity across media, information, marketing services and technology sectors. JEGI reports that those sectors “saw nearly 900 transactions in 2011 totaling $47 billion, a 9% rise over 2010.” From a marketing technology perspective, the

“You are what you don’t automate,” one of ion’s engineers commented in a meeting the other day. It was in the context of a series of time consuming, manual steps that had to be done for a particular task. He attributed the adage to super-programmer Jeff Atwood, although I’ve not been able to find the

If you work in marketing, you might want to learn a little computer programming. Buy a book. Watch a screencast. Check out Codeacademy. No, really. Suspend your incredulity for a minute. I’ll explain… It’s not because you should have to roll up your sleeves and start writing your own marketing software. I’m the first to

Marketers are paying tribute to Steve Jobs. But marketing technologists should pay tribute to Dennis Ritchie (standing in above photo, next to Ken Thompson), who sadly passed away this past weekend. As a great article in Wired points out, Jobs stood on the shoulders of Ritchie. See, Ritchie invented the C programming language, which he

This morning I was reading a transcript of a talk the late Jim Gray gave a few years back on eScience: A Transformed Scientific Method, and I was struck by the parallels in our current transformation of marketing. This terrific slide from Jim’s talk sums up the evolution of the paradigms of science: Although the

While much of the marketing world was caught up in the announcement of Steve Jobs’ resignation as the CEO of Apple, e.g., The Meaning of Steve, a much happier piece of marketing news slipped through the commotion: the marketing technology company Eloqua filed to go public with a $100 million IPO. As disclosure, my company,

Marc Andreessen had a great essay in The Wall Street Journal yesterday, Why Software Is Eating the World. Remarking on the news from last week that Hewlett-Packard is looking to jettison its struggling PC business in favor of investing more heavily in software, he makes the case this isn’t a tech bubble — this is