Last week, Forbes published the 2021 edition of The Cloud 100 — their “definitive ranking of the best, brightest, most valuable private companies in the cloud.” The selection process involved an unpublished editorial formula that considered growth, sales, valuation, culture, and a “reputation score derived in consultation with 34 CEO judges and executives from their […]
35 of the Forbes Cloud 100 companies are in martech Read More »
The good folks at BrandMaker recently released a study of CMOs and their perceptions of The State of Marketing Operations. In short, marketing operations has risen from being “an overshadowed marketing function that worked in the background to solve internal pains” to “an integral part of the marketing organization.” (And there was much rejoicing.) 70%
The State of Marketing Operations or Can’t Find a Better Martech Read More »
There’s a scene in Monty Python and the Holy Grail, where God appears in the clouds — in delightfully unsubtle Monty Python fashion — and commands Arthur and his knights to seek the Holy Grail. (Arthur: “Good idea, O Lord!” God: “‘Course it’s a good idea!”) I was reminded of that scene when reading the
The Quest for the Holy Grail: Martech Edition Read More »
“Homegrown martech is like homemade pizza.” That’s the kind of quip I might have likely shot back a couple of years ago if someone asked me, “Should we build our own martech software or buy a packaged app from a martech vendor?” It’s not that you can’t make your own pizza at home. Anyone can.
Should you build or buy martech? Yes Read More »
A few weeks ago, I read a white paper produced by Rackspace Technology, How Applications Impact Customer Experience. (Spoiler alert: in a digital world, applications are customer experience, so you’d better make them delightful. As a result, CX has become the top priority CIOs and IT. Yay.) Almost in passing, however, there was the chart
Are CMOs falling behind with martech? The C-Suite thinks so, and they may be right Read More »
Last year, we celebrated Father’s Day here at chiefmartec.com by subjecting you, dear reader, whose esteem we otherwise value, to 7 really bad martech “dad jokes”. It was… well, possibly one of the least popular posts in the history of this blog. But as any seasoned dad-joker will attest, the lack of a positive response
13 cringe-worthy martech dad jokes that are even worse than last year’s Read More »
Fair warning: this post is pretty wonkish, even relative to my usual style. (Yikes.) Robert Metcalfe, the godfather of computer networks, famously stated that the value of a network is proportional to the square of the number of users connected. This became known as Metcalfe’s Law: The classic example is the telephone. When only two
Metcalfe’s Mirror: Complexity in networks (P.S. your martech stack is a network) Read More »
The phrase “system of record” has been bandied about in martech for years. In the absence of any other context, it’s usually assumed to mean the software that holds the authoritative (or “golden”) customer record. Most often in practice, this is a CRM. This is why illustrations of martech stacks often have a CRM product
A 2×2 view of systems of record in martech Read More »
I recently wrote how martech stacks have arguably become virtual platforms. Even if you have a completely heterogeneous, “best-of-breed” stack, you likely have a set of products that work across your stack to provide cohesion, albeit each at a different layer of integration: Data: everything ultimately ends up in a “data lake” platform such as
Aggregation Theory applied to martech stacks Read More »
Summer approaches! (Well, at least in the Northern hemisphere.) Fresh air, sunshine, and frolicking outdoors have never felt so viscerally appealing, after a seemingly infinite year indoors. I hope you get time to walk in the woods, roll in the grass, or dip your feet in the ocean. But there’s still work to be done!
Summer of Stacks: Opening the 2021 MarTech Stackie Awards Read More »
