Ben Bloom, a senior research director at Gartner who specializes in marketing technology management, joined me for Episode #8 of The Martech Show to share some surprising data from their latest report, Marketing Technology Survey 2020. The first surprise? A pretty significant shift in the preference for integrated suites over best-of-breed solutions. Like a 30 […]

You think there’s a lot of martech, right? But it’s only a fraction of the total SaaS universe out there. This latest episode of The Martech Show features Jay McBain, Forrester analyst extraordinaire — I’ve long been a fan of his work — sharing his insights about SaaS markets and ecosystems. Jay estimates that there

For the fifth episode of The Martech Show, we talked about five major trends of marketing technology. For this sixth episode, we discussed the six disciplines of agile marketing. For the seventh episode, we’ll clearly need to cover seven swans-a-swimming, which would make a great viral TikTok video. Coincidence or martech numerology? You decide. Seriously

Earlier this month, my opening keynote for the (virtual) MarTech Conference covered five major trends in marketing technology that are already present today but will grow dramatically over the next 10 years in The Age of the Augmented Marketer: “No Code” Citizen Creators Platforms, Networks & Marketplaces The Great App Explosion From Big Data to

Okay, the original title for this episode was, “Marketing Has a Data Farm: AI, AI, Oh!” — the kind of whimsical play on words that amuses me to no end. (I know, my bar for self-amusement is pretty low.) We intended to discuss how marketing is harnessing its troves of data through real-world examples of

The latest episode of The Martech Show is now available for your viewing pleasure. It was a terrific session, with special guest Erica Seidel, executive recruiter and founder of The Connective Good, along with our sponsoring guest Justin Sharaf, VP marketing at Jahia. Erica kicked off the show by walking us through the evolving trends