The following is a guest post by Tony Byrne, founder of Real Story Group, an independent analyst firm that evaluates technology vendors and delivers hard-hitting research and advice. RSG only works on the “buy” side to advise enterprise tech decision-makers, and never works for vendors. Tony will be running a workshop and a series of […]
The New Omnichannel Stack Reference Model from Real Story Group Read More »
Andrea Fryrear of AgileSherpas is one of the world’s leading agile marketing experts, author of Death of a Marketer, and instructor for the Agile Marketing Advantage workshop at the upcoming MarTech conference (a few spots for her workshop are still available!). She’s an amazing force for the betterment of marketing management. So I was excited
If you say agile marketing doesn’t work, which practices are you talking about? Read More »
We’re super excited about the upcoming MarTech conference — read about the all-access editorial program as well as the free Expo+ program — April 3-5 in the Bay Area. But we’ve also begun work on our next MarTech in Boston this fall. As we develop the agenda for that event, we’d love your help in
What martech challenge is keeping you up at night? Read More »
Our next MarTech conference in the Bay Area, April 3-5, is just a couple of weeks away. While I’ve written a lot about the editorial program for the paid all-access conference — amazing presentations by Aetna, Cisco Meraki, Docker, IDC, LUMA Partners, Netflix, The New York Times, Nordstrom, NPR, PwC, Zillow, and more — I’ve
27 excellent MarTech sessions available for free? But wait, there’s more… Read More »
Thank you to everyone who participated in our 2019 Martech Salary Survey. We’re analyzing the compensation data now, and we’ll release the full results at the MarTech conference in San Jose in just a few weeks. (There’s still time left to snag a ticket — it’s a packed agenda you won’t want to miss.) But
What are the job responsibilities of marketing technology management? Read More »
Last week, I presented a webinar sponsored by the MarTech conference based on my analysis of the 3 trends driving the Second Golden Age of Martech: ecosystems, experts, and (citizen) engineers. The MarTech team recorded it and uploaded it to YouTube, so I’m happy to be able to share it in full with you here:
A 40-minute video on 3 big trends shaping the future of martech Read More »
For the past couple of years, I’ve been nudging the producers of the MarTech Conference, the amazing team at Third Door Media, to share their own marketing tech stack in The Stackies: Marketing Tech Stack Awards. Of course, they wouldn’t be eligible to win. Marc Sirkin, their SVP of marketing and experience, is also one
Meta-martech: the producers of MarTech publish their own martech stack Read More »
Regular readers know that I’m a huge fan of Tom Fishburne, the brilliant fellow behind all those great Marketoonist cartoons. I’m delighted that he’ll be our closing keynote speaker at MarTech in April, presenting Look! Squirrel! Beyond the Shiny New Thing to Sustained Organizational Change. Tom will enlighten us as he makes us laugh at
My 7 attempts to caption this MarTech cartoon, but I bet you can do better Read More »
People often complain that my marketing technology landscape has too many apps. If only those crazy martech entrepreneurs would stop making more, all would be right in the jungle. Let’s set aside for a moment the supply-side economics that have fostered this app-a-palooza, e.g., cheap infrastructure in the cloud, a plethora of great open source
4 remarkable facts from the latest hard data about the growth of (mar)tech stacks Read More »
Twice a year, I face a dilemma. Presented with hundreds of nominated speakers and topics for an upcoming MarTech conference, I have to choose only a few dozen to fit into a two-day, three-track event. It’s a dilemma for a couple of reasons. First, the vast majority of pitches we get from martech practitioners and
