UPDATE: The 2020 Marketing Technology Landscape is now available. There’s a lot of marketing technology in the world, my friend. The 2015 edition of my marketing technology landscape supergraphic has been released, now with 1,876 vendors represented across 43 categories. To actually read it, you need a hi-res version (be prepared to zoom and scroll, […]
Marketing Technology Landscape Supergraphic (2015) Read More »
It’s the closing of the year. A time for gathering together with family and friends. A time for consuming far too much food and drink. A time for celebration and reflection. And for me, it’s the time when I lounge by a fire pit and lay out the next edition of the marketing technology landscape.
Marketing automation as a bellwether of overall martech landscape Read More »
UPDATE: The 2020 Marketing Technology Landscape is now available. The short version: the above graphic is the latest incarnation of my marketing technology landscape supergraphic (click for a high-resolution 2600×1950 version, 4.7MB). It represents a whopping 947 different companies that provide software for marketers, organized into 43 categories across 6 major classes. A high-resolution PDF
Marketing Technology Landscape Supergraphic (2014) Read More »
UPDATE: The 2020 Marketing Technology Landscape is now available. Marketing is in a whirlwind of technological innovation. It’s thrilling, inspiring, and a little dizzying. Last year, I made the first version of a marketing technology landscape infographic to try to glimpse the “big picture” of this broad field. I’m pleased to now share with you
Marketing Technology Landscape Supergraphic (2012) Read More »
UPDATE: The 2020 Marketing Technology Landscape is now available. When I first presented the Rise of the Marketing Technologist, my key exhibit was a kaleidoscope of over 100 logos of marketing technology companies — what better way to viscerally express the awe-inspiring explosion of software in marketing. Ever since then, I’ve itched to take that
Marketing Technology Landscape Infographic Read More »
Research The famous Marketing Technology Landscape and a collection of in-depth reports covering the State of Martech and major strategic developments in marketing technology management. Advisory Strategic guidance for marketing leaders and martech companies navigating platform strategy, ecosystem design, and go-to-market in the AI age. Speaking In-person keynotes and webinars on martech strategy, AI in
Scott Brinker has been writing chiefmartec, a publication about the intersection of marketing, technology, and management, since 2008. Short for “chief marketing technologist” — a hybrid of CMO and CTO topics — the site serves a global audience of thousands of marketing and technology leaders. In 2023, he summarized 15 ideas from the site’s first
State of Martech 2026 Latest data on the martech landscape, build vs. buy in marketing’s AI stack, and an explanation of Golden Context = context engineering + value engineering. The New Martech “Stack” for the AI Age Introducing the “composable canvas” model for the 3rd Age of Martech and a data-centric architecture. A blueprint for
Happy New Year! Five years ago, Jason Baldwin and I published Martech 2030 (ungated PDF), a report predicting five major trends that would shape marketing and martech through what we christened The Decade of the Augmented Marketer. We’re now at halftime at the start of 2026. How are those predictions holding up? I asked ChatGPT,
This is a short excerpt of data from The State of Martech 2025 report that will be released on May 6, 2025. You can get the complete 100+ page report and access to an extended keynote presentation of our research by registering for free for #MartechDay. It’s no surprise that stand-alone AI assistants, such as
