We’re 8 weeks away from this year’s MarTech Conference in San Francisco, and I’m very excited about how it’s shaping up. There are so many great speakers who have agreed to share their experience and perspective on marketing technology management and how to harness marketing technology to shape customer experience. I’ll do a more detailed […]
50 fascinating marketing tech companies, all in one room Read More »
How is it even possible to have 2,000 marketing technology vendors? Surely, this space must consolidate. It’s not even conceivable that it would continue to grow, right? A bubble ready to burst? Well, maybe. Consolidation is the easy answer. And, hey, it may be the right one. Certainly there are powerful consolidation forces in this
The system dynamics of 2,000+ marketing technology vendors Read More »
It’s truly an incredible time to be working in marketing — and, even more so, marketing technology. As I mentioned in my post on the latest marketing technology landscape earlier this week, the innovation happening across this industry is staggering. Yet it is still merely a reflection of the broader transformation that’s happening in marketing
Lowest rate for MarTech conference expires Saturday! Read More »
UPDATE: The 2020 Marketing Technology Landscape is now available. There’s a lot of marketing technology in the world, my friend. The 2015 edition of my marketing technology landscape supergraphic has been released, now with 1,876 vendors represented across 43 categories. To actually read it, you need a hi-res version (be prepared to zoom and scroll,
Marketing Technology Landscape Supergraphic (2015) Read More »
It’s the closing of the year. A time for gathering together with family and friends. A time for consuming far too much food and drink. A time for celebration and reflection. And for me, it’s the time when I lounge by a fire pit and lay out the next edition of the marketing technology landscape.
Marketing automation as a bellwether of overall martech landscape Read More »
Earlier this year, I had the pleasure of meeting Mark Verone, the Director of Marketing & Product Operations at Gogo, the public company that provides in-flight Internet service on many major airlines and private business aircraft. I was giving a presentation on marketing trends inspired by technology and technology culture, and I included a section
Using Scrumban (Scrum + Kanban) for agile marketing Read More »
We’re about 95% complete with the agenda for the next MarTech, taking place in San Francisco this spring, March 31 – April 1. But I’m so excited about how this is shaping up, that I can’t wait any longer to give you a first look at the program. First, I want to express my heartfelt
First look at the MarTech 2015 San Francisco agenda… Read More »
Merkle and I were both born in 1971. Crikey, a lot has changed since then. In 1971, Apollo 14 landed on the moon, the third Apollo mission to do so. An incredible feat of engineering — and also, if you read David Meerman Scott’s Marketing the Moon, a massive accomplishment in marketing too. But now
Merkle’s CMTO on new kinds of marketing, tech, agencies Read More »
This is a guest post written by Dong Liu of VentureScanner. I was impressed with their research on the many categories of marketing technology, and invited them to give us a helicopter tour of one particularly popular subcategory, content marketing. A recent study by ContentPlus shows that 70% of consumers prefer getting to know a
A whirlygig tour of content marketing software Read More »
Welcome to prediction season, again! It doesn’t take a crystal ball to know you’re going to be inundated over the next 30 days with people prophesying your future — at least your future in marketing for the year ahead. Personally, I subscribe to Yogi Berra’s worldview, “It’s tough to make predictions, especially about the future.”
What will happen with marketing technology in 2015? Read More »
