“It’s no longer a question of whether technology plays a role in marketing; it’s about what role the CMO needs to play in selecting the best solution to drive marketing and overall business success.” So begins the latest Forrester report, The CMO’s Role In Technology Purchasing ($499), by Sheryl Pattek. She summarized the report in […]
With big technology budget comes big CMO responsibility Read More »
In the competition for the best visualization of the kaleidescopic marketing technology space — other entries include my marketing technology landscape from last year and the marketing technology LUMAscape from last month — I’d say Gartner has just jumped into the lead with their new digital marketing transit map. Their high-level map is visualized around
Gartner’s mind-blowing digital marketing transit map Read More »
I believe these two things are true: Technology is changing very rapidly, and those changes seem to be accelerating. Changing an organization — how it thinks and behaves — is still hard and slow. These two truths are at the core of this blog’s mission: helping marketers understand how marketing technology is changing and how
Martec’s Law: Technology changes exponentially, organizations change logarithmically Read More »
Last month, I was invited on a fascinating marketing roadshow with SAS in southeast Asia, keynoting CMO events in Singapore, Malaysia, Indonesia, the Philippines, and India. I’ve posted my slide deck and an essay version of my presentation on Combining Art & Science in Modern Marketing, if you’d like to read it. (Fair warning: it’s
All around the world, marketing = change Read More »
It was a big week for marketing technology. Salesforce agreed to acquire ExactTarget (which had acquired marketing automation vendor Pardot less than a year ago) for a whopping $2.5 billion. Given that ExactTarget was at ~$356 million revenue yearly run-rate as of last quarter, that’s roughly a 7X multiple on revenue. Congratulations to all the
Salesforce and ExactTarget: a good combo, but not the end game of marketing technology Read More »
It’s been a few weeks since my last post — sorry for the radio silence. I’ve been on a whirlwind tour of southeast Asia with SAS, keynoting CMO events in Singapore, Malaysia, Indonesia, the Philippines, and India. It was a fascinating and inspiring journey, but regrettably, I didn’t find much time to write while on
Art and science in marketing: meaning, truth, and money Read More »
(This also appears as a guest post on SAS’s Left of the Date Line blog for the Asia Pacific region.) Later this month, I’ll have the privilege of meeting with groups of CMOs and other marketing leaders across southeast Asia as part of an event tour with SAS Institute. We’ll be visiting Singapore, Malaysia, Indonesia,
Everyone in marketing should be a marketer scientist Read More »
Agile marketing has been gaining a lot of steam over the past year, but we’re still in the “early adopter” stage of this movement. (If you have no idea what agile marketing is, I recently posted a video introduction to agile marketing as well as an essay version.) Most teams that have adopted agile marketing
How EMC successfully adopted agile marketing Read More »
Terry Kawaja and the brilliant folks at LUMA Partners — a modern investment bank specializing in the intersection of media and technology — have just released their Marketing Technology LUMAscape, shown above. A few years ago, Terry put together a similar landscape for the more specialized ad tech space, which became the reference document for
The very cool marketing technology LUMAscape Read More »
Last month, I presented a talk on Agile Marketing: Managing Marketing in a World of Constant Change at the Marketo User Summit in San Francisco. They professionally recorded the session, and with their permission, I’m pleased to be able to share the video and synchronized slide deck with you:
Introduction to agile marketing (video presentation) Read More »
