Last week was the inaugural Conversion Conference (#ConvCon), a new event organized by landing page optimization expert Tim Ash and co-located with the eMetrics marketing optimization summit. While there were plenty of terrific sessions on landing pages and conversion optimization — my post-click marketing craft and trade at ion — three larger marketing themes emerged […]
3 big picture marketing themes from #ConvCon Read More »
Looking for a conference that really pushes the envelope of digital marketing? Last year, I gave a talk at the Semantic Technology Conference on marketing in the semantic web. At the time, the topic was in its infancy. But as predicted, a lot happens in one year. This June, at the 2010 Semantic Technology Conference
15 sessions on marketing and the semantic web Read More »
What if you could enhance your ads in Google with collective intelligence — without going through Google? Earlier this month, browser bookmark extension company Xmarks unveiled their plans to monetize their business with a service called SearchBoost. They take the idea of Google including ratings in ads to a whole new a level. Here’s how
Crowd sourced ads in Google — outside Google’s control Read More »
Thank you for all the positive feedback on Rise of the Marketing Technologist. It’s been inspiring to hear so many stories of people who are already working as de facto marketing technologists — one of whom called my proposal for a marketing CTO their “dream job.” This bolsters my belief that the talent and skill
20 years of massive development in marketing (a metaphor) Read More »
Last week, I gave my talk at Search Insider Summit on the Rise of the Marketing Technologist. Based on the positive feedback I received from brands, agencies, and technology vendors alike, it apparently resonated deeply. So, first, I’d like to share the slide presentation with you: Rise of the Marketing Technologist from Scott Brinker However,
Rise of the Marketing Technologist Read More »
Next week, I’ll be presenting at Search Insider Summit with an 18-minute, TED-style talk called Rise of the Marketing Technologist. This time around, the event organizers — led by programming chair Gord Hotchkiss — asked speakers to put aside the usual topics and instead share our visions of where the future of marketing is headed.
The future of marketing in a technology world Read More »
To say that there are a lot of marketing technology companies out there is a major understatement. To help picture the scale of this expanding universe, here’s just a sample of the players in the field: These are merely a fraction of the firms offering marketing automation, web analytics, campaign management, conversion optimization, email marketing,
A perfect storm for marketing technology Read More »
While working on an article for Search Engine Land, Agile Marketing For Conversion Optimization, it struck me that there really should be an Agile Marketing Manifesto. Just as the Agile Manifesto helped coalesce a diverse collection of software developers and their various agile methodologies under a common banner, there’s an opportunity for marketers to throw
Ideas for an agile marketing manifesto Read More »
In January, I wrote a post on 7 business models for linked data (with an 8th model added shortly thereafter). Although far from comprehensive, it attempted to illustrate the range of direct revenue vs. indirect revenue models that could justify development of linked data initiatives. A number of people from the linked data community contributed
Business models for linked data and web 3.0 Read More »
Just read an article posted on Adweek yesterday, The New Tech Heads, profiling four “digital technologists” — that label seems a tad redundant, doesn’t it? — from top agencies: Scott Prindle, executive creative technology director, Crispin Porter + Bogusky Chris Kief, creative technology director, TBWA\Chiat\Day Richard Schatzberger, director of creative technology, Bartle Bogle Hegarty Gareth
Creative technology != marketing technology Read More »
