Marketing and the Internet of Things, closer than you think

Internet of Things Ecosystem by EVRYTHNG

For many years, we kept being promised that “the year of mobile” was upon us. When it failed to materialize, it was easy to become jaded and write off much of the discussion of that coming wave of innovation as hype. But somewhat suddenly, we now look around, with everyone reaching for their phones every […]

3 apologies from an imperfect marketing tech blogger

sorry

Apologies come in threes? Today they do. First, I apologize for the example of a 3-vendor multi-platform stack article from earlier this week. I’ve heard from multiple readers that it came across to them as an uncharacteristically promotional post, not what they’ve come to expect from my blog. As I tried to disclaim in the […]

A great example of a 3-vendor multi-platform stack

MSG 3-Vendor Marketing Tech Stack

The following is a guest article by Roger Lee, a general partner at Battery Ventures. As regular readers know, I rarely publish guest posts, particularly those that emphasize individual vendors. When you read this one, you may think I have thrown that policy out the window, as Battery has invested in two out of three […]

21 marketing technology stacks shared in The Stackies

The Stackies: June 2015 — 21 Marketing Technology Stacks

I’m pleased to announce the results of our first-ever “Stackies” awards. As a quick recap, we invited marketers to send in a single-slide diagram of their marketing technology stack, the different marketing software products that they use in their work, organized in a way that makes the most sense to them. The four “best” stacks […]

A candid fireside chat with 4 heavyweights in martech money

Follow the Martech Money at MarTech Conference

The closing session at our last MarTech Conference in San Francisco was an all-star fireside chat, “Follow the Martech Money: VCs, IPOs, and M&A”, with three leading venture capitalists and one of the most influential investment bankers in the marketing tech space: Neeraj Agrawal of Battery Ventures Ashu Garg of Foundation Capital Ajay Agarwal of […]