Check out the amazing speakers who will be at MarTech Boston

MarTech Boston 2017 Featured Speakers

The agenda for MarTech Boston, October 2-4, has just been posted, and I am once again awed and humbled by the incredible cast of speakers who have agreed to participate. If you want to understand the real truth of how to lead at the intersection of marketing, technology, and management, this will be a two-day conference you won’t want to miss.

Let’s start with the keynotes:

  • David Edelman, CMO of Aetna, on B2C marketing and digital transformation
  • Rishi Dave, CMO of Dun & Bradstreet, on B2B marketing and digital transformation
  • Robert Scoble, author of The Fourth Transformation, on augmented reality in marketing
  • Travis Wright, author of Digital Sense, on surprising new marketing technologies
  • Brian Kardon, CMO of Fuze (former CMO of Eloqua); Jon Miller, CEO of Engagio (former CMO of Marketo); and Mike Volpe, CMO of Cybereason (former CMO of HubSpot) — the CMOs who launched the martech revolution 10 years ago — together on stage for the first time ever, discussing the past and future of the industry they helped forge

(As a veteran martech geek, I’m personally looking forward to that last keynote, moderating a fireside chat with those former arch rivals from Eloqua, HubSpot, and Marketo. But it won’t be just “inside baseball” and war stories — hearing how these masters of martech leverage their experience in their current roles will reveal powerful lessons for all modern marketing leaders.)

But that’s just the beginning. Every speaker at MarTech is a bona fide superstar marketing executive, practitioner, or thought leader.

In the Marketing track, we’ll highlight terrific case studies and research on how technology is being applied to deliver brilliant campaigns and customer experiences:

In the Technology track, we’ll dive more deeply into new and emerging technologies that will be disrupting marketing in the year ahead, as well as better understanding the pragmatic realities of designing and operating the marketing stacks we rely on today:

Finally, in the Management track, we’ll address the organizational challenges in making marketing technology truly successful — the people and process corners of the people-process-technology triangle:

Don’t miss the chance to learn from this amazing group of marketing technology leaders and experts. Register now to take advantage of our lowest, early-bird “alpha” rates — prices go up after July 22.

Here’s the current agenda-at-a-glance (with a few more speakers to be added shortly):

MarTech East 2017 Agenda

Looking forward to seeing you in Boston in the fall!

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