SDL’s CMO on data-driven decisions, marketing and IT, and customer experience

Paige O'Neill

In today’s Q&A, I had the privilege of hearing from Paige O’Neill, the CMO of SDL, one of the top providers of customer experience management (CXM) software. Paige has had extensive experience across the marketing technology landscape, and it was fascinating to hear her perspective on how it’s changed — and is still evolving. Can you […]

6 questions with the CMO of Salesforce ExactTarget

Woodson Martin

In conjunction with the Connections conference this week for the Salesforce ExactTarget Marketing Cloud — which is a terrific product, but that’s a multisyllabic mouthful of a brand name — I had the privilege to do a Q&A with Woodson Martin, the CMO of that product. We covered a range of subjects, from how Woodson […]

Aetna’s team of marketing technologists: don’t call them shadow IT

Joseph Kurian, Chief Marketing Technologist at Aetna

The roles of marketing technologists — including senior chief marketing technologists — still have high variance from one organization to another. In some, they are solo operators, serving as diplomats, translators, and expeditors between technical and marketing teams. In others, they run small teams under the label of something else, such as marketing operations or […]

Must-read interview on marketing technology leadership with the CTO of SapientNitro

Sheldon Monteiro

Sheldon Monteiro, CTO of SapientNitro, is one of the sharpest people I have met in the marketing technology space. We were introduced by Mayur Gupta, the global head of marketing technology at Kimberly-Clark — and also a SapientNitro alum. Taking Mayur and Sheldon as two points on a line, you have to extrapolate that SapientNitro […]

Symantec’s marketing technologist is an evangelist, an influencer, and a negotiator

Bala Kudaravalli

I’m incredibly excited to share with you the following Q&A with Bala Kudaravalli, a leading marketing technologist at Symantec. (With thanks to Scott Vaughan at Integrate for introducing us!) With Symantec’s permission, Bala was able to share some very helpful details about the marketing technology transformation effort that they have underway at the company — […]

More unicorns! LinkedIn’s head of marketing technology

Marketing Technology at LinkedIn

It’s fascinating to watch a new profession — marketing technologists — emerge from the digital star foundry. It’s a phenomenon that we should expect to see more frequently in The Second Machine Age. But while that’s thought-provoking at a theoretical level, it’s breathtaking to watch it actually happen with real people you know. It also […]

Jason Heller on a mission for the marketer of the future

Agiliti's Framework for Digital Transformation

Jason Heller is the founder and CEO of Agiliti, a New York consultancy that specializes in digital transformation of marketing operations and strategy. I first became aware of Jason a few years ago through a series of columns he wrote for MediaPost, such as Achieving Simplicity From Complexity and Fostering Digital Innovation. We’ve had a […]

Secrets of a Silicon Valley marketing technologist

Jason Seeba

Okay, perhaps that headline sounds a tad too much like a salacious exposé, which this is not. This is, however, an enlightening Q&A with Jason Seeba, lead marketing technologist at BloomReach, a rapidly growing Silicon Valley company that creates big data marketing applications used by major Internet retailers such as Neiman Marcus, Williams-Sonoma, and Wine.com. […]

Marketing’s intersection of complexity and accountability

Complexity and Accountability

While I don’t usually cover start-up launches on this blog — a space well-covered by TechCrunch and many others who are great at it — today’s Q&A with Jennifer Zeszut, CEO of Beckon, does correspond with the launch of their company yesterday out of “stealth mode.” Jennifer and I connected around a piece I wrote […]

6 questions with SAP’s chief marketing technologist

Andreas Starke, Marketing BIO at SAP

When I posted my presentation The Marketing Technologist: Neo of the Marketing Matrix a few months ago, one of the people who commented on it was Nancy Fessatidis, VP of Marketing Operations at SAP: Great post Scott. The CMT role has served us well at SAP. We call this our Business Information Officer (BIO). It’s […]