Insights from the chief marketing technologist of an $18B firm

Marketing Technology-Enabled Capabilities Progression

Duane Schulz, chief marketing technologist at Xerox, is a marketing technologist’s marketing technologist. One of the true pioneers of this hybrid profession, Duane has forged a number of great marketing technology management practices at Xerox, a highly-distributed $18 billion company with over 100,000 employees worldwide — no small feat. I’m delighted that Duane graciously agreed to […]

How utilized is marketing automation today? An expert weighs in

Jeff Pedowitz

I recently had the chance to talk with Jeff Pedowitz, the founder and president of Pedowitz Group, a marketing services provider built around the transformative potential of marketing technology platforms. As a terrific example of this new breed of agency, I was very interested in his perspective on several of the most popular marketing technology […]

Marketing technologist to Isaac Asimov: eat your heart out

Sheldon Monteiro: MarTech Speaker

The following is another great guest Q&A conducted by Claire Schoen, an interview with Sheldon Monteiro of SapientNitro, who will be one of our featured speakers at MarTech later this month. Sheldon Monteiro, Global Chief Technology Officer of SapientNitro, has spent more than twenty years working at the crossroads of customer experience and technology, as […]

Marketing hated IT, and IT hated marketing — and that wasn’t right

Rohit Prabhakar: MarTech Speaker

The following is another guest Q&A conducted by Claire Schoen, an interview with Rohit Prabhakar of McKesson, who will be one of our featured speakers at MarTech next month. Rohit Prabhakar is the Head of Digital Marketing Strategy and Marketing Technologies at McKesson. His LinkedIn profile succinctly sums up his experience and outlook as “sales […]

How Marketers Can Earn Better Grades From The C-Suite

Laura Patterson — MarTech Profile

The following is a guest Q&A conducted by Claire Schoen of Third Door Media, the producers of the MarTech conference series. Claire interviews Laura Patterson, president & co-founder of VisionEdge Marketing, who will be one of our featured speakers at MarTech next month. As President of VisionEdge Marketing (VEM), Laura Patterson is a champion of […]

Is it foolish to embed engineers in marketing? Not for Fool.com

Chris Bledsoe

The following is a guest Q&A with Chris Bledsoe, VP of marketing technology at Fool.com, conducted by Diana Smith, director of marketing at Segment. Disclosure: Segment gets a shout out in one of Chris’s answers, but the rest of the Q&A is vendor agnostic. Alongside the explosion of marketing technology, we’re also seeing some new […]

Marketing technology? Digital? It should be #HumanFirst

5 C's of Modern Marketing

Mayur Gupta, author of the terrific Inspire Martech blog and the new SVP and head of digital at Healthgrades, is one of the people I admire most in this industry. He was one of the first high-profile “chief marketing technologists” at a major brand, Kimberly Clark, where he graciously shared his experiences in numerous articles, […]

Meet WPP’s firm of strategic marketing technologists

Stephan Pretorius

In preparing for the upcoming MarTech Europe conference — as a promotional interjection, please note that discounted “beta rates” for tickets expire next week — I’ve had a number of terrific chats with Stephan Pretorius, the co-founder and president of Acceleration, a WPP marketing technology services firm. Stephan will be one of our featured speakers […]

Drink responsibly, and mix your martech responsibly too

Jeremie Moritz

Today’s Q&A is with Jeremie Moritz, the Global Digital Content & Media Manager at Pernod Ricard in Paris. Pernod Ricard is the company behind many of the world’s leading brands of distilled beverages, including Absolut, Beefeater, Chivas Regal, Glenlivet, Jameson, and Kahlúa, as well as major wineries such as Kenwood and Jacob’s Creek. Talk about […]

The 3 pillars of marketing technology at General Mills

Chris Campbell

One of the best things about the MarTech Conference for me is the amazing group of marketing technologists that I get to meet face-to-face. It’s fascinating to hear their stories of how their careers developed and the kinds of work that they’re doing for their companies at the intersection of marketing and technology. Chris Campbell, […]