Computer scientist becomes CMO of $50 billion company

Jonathan Martin

Jonathan Martin, the CMO of EMC, was a computer scientist by training. On nights and weekends, he was a musician in a band. That correlation between software engineering and musical talent is actually not uncommon — and illustrates why technologists are often artists of a digital medium, writing code to express ideas and affect an […]

The striking parallels between marketing automation and software engineering

New Relic Insights for Marketing Automation

Marketing automation may be all the rage with the best of today’s tech-savvy marketers, but fundamentally it’s just another software engineering problem abstracted to a pretty user interface (albeit with a fraction the functionality of the most basic scripting languages). Those of us who spend any time building program flows in a marketing automation platform […]

Speaking truth to marketers and marketing technology companies

Customer Data Platforms (CDPs) According to David Raab

Yes, that’s a sparkling, rainbow-colored unicorn kitten with butterfly wings. This came up in the following Q&A I had with marketing technology analyst extraordinaire David Raab. If you don’t yet know David, you may be scratching your head, wondering just what kind of Q&A I was running here. But if you do know him, you […]

Merkle’s CMTO on new kinds of marketing, tech, agencies

Matt Mobley

Merkle and I were both born in 1971. Crikey, a lot has changed since then. In 1971, Apollo 14 landed on the moon, the third Apollo mission to do so. An incredible feat of engineering — and also, if you read David Meerman Scott’s Marketing the Moon, a massive accomplishment in marketing too. But now […]

If a 173-year-old public company can digitally transform, what’s your excuse?

Rishi Dave

“Digital transformation” is a phrase that we hear a lot of these days. But it’s not something that you can simply buy with a stack of marketing software. It requires a deeper change to the strategy, structure, and culture of an organization — something that’s easier said than done. Which is why it’s always inspiring […]

6 questions with the most active VC in marketing tech

Neeraj Agrawal

Why is this man smiling? Well, if your firm had invested in Omniture, ExactTarget, Marketo, BlueKai, Tealium, Sprinklr, Neolane, Optimizely, Bazaarvoice, BrightEdge, and a stack of other successful marketing technology companies, you’d be smiling too. Neeraj Agrawal is a general partner at Battery Ventures, arguably the most active venture capital firm in marketing technology. I […]

SDL’s CMO on data-driven decisions, marketing and IT, and customer experience

Paige O'Neill

In today’s Q&A, I had the privilege of hearing from Paige O’Neill, the CMO of SDL, one of the top providers of customer experience management (CXM) software. Paige has had extensive experience across the marketing technology landscape, and it was fascinating to hear her perspective on how it’s changed — and is still evolving. Can you […]

6 questions with the CMO of Salesforce ExactTarget

Woodson Martin

In conjunction with the Connections conference this week for the Salesforce ExactTarget Marketing Cloud — which is a terrific product, but that’s a multisyllabic mouthful of a brand name — I had the privilege to do a Q&A with Woodson Martin, the CMO of that product. We covered a range of subjects, from how Woodson […]

Aetna’s team of marketing technologists: don’t call them shadow IT

Joseph Kurian, Chief Marketing Technologist at Aetna

The roles of marketing technologists — including senior chief marketing technologists — still have high variance from one organization to another. In some, they are solo operators, serving as diplomats, translators, and expeditors between technical and marketing teams. In others, they run small teams under the label of something else, such as marketing operations or […]

Must-read interview on marketing technology leadership with the CTO of SapientNitro

Sheldon Monteiro

Sheldon Monteiro, CTO of SapientNitro, is one of the sharpest people I have met in the marketing technology space. We were introduced by Mayur Gupta, the global head of marketing technology at Kimberly-Clark — and also a SapientNitro alum. Taking Mayur and Sheldon as two points on a line, you have to extrapolate that SapientNitro […]