Is it foolish to embed engineers in marketing? Not for

Chris Bledsoe

The following is a guest Q&A with Chris Bledsoe, VP of marketing technology at, conducted by Diana Smith, director of marketing at Segment. Disclosure: Segment gets a shout out in one of Chris’s answers, but the rest of the Q&A is vendor agnostic. Alongside the explosion of marketing technology, we’re also seeing some new […]

Marketing technology? Digital? It should be #HumanFirst

5 C's of Modern Marketing

Mayur Gupta, author of the terrific Inspire Martech blog and the new SVP and head of digital at Healthgrades, is one of the people I admire most in this industry. He was one of the first high-profile “chief marketing technologists” at a major brand, Kimberly Clark, where he graciously shared his experiences in numerous articles, […]

Meet WPP’s firm of strategic marketing technologists

Stephan Pretorius

In preparing for the upcoming MarTech Europe conference — as a promotional interjection, please note that discounted “beta rates” for tickets expire next week — I’ve had a number of terrific chats with Stephan Pretorius, the co-founder and president of Acceleration, a WPP marketing technology services firm. Stephan will be one of our featured speakers […]

Drink responsibly, and mix your martech responsibly too

Jeremie Moritz

Today’s Q&A is with Jeremie Moritz, the Global Digital Content & Media Manager at Pernod Ricard in Paris. Pernod Ricard is the company behind many of the world’s leading brands of distilled beverages, including Absolut, Beefeater, Chivas Regal, Glenlivet, Jameson, and Kahlúa, as well as major wineries such as Kenwood and Jacob’s Creek. Talk about […]

The 3 pillars of marketing technology at General Mills

Chris Campbell

One of the best things about the MarTech Conference for me is the amazing group of marketing technologists that I get to meet face-to-face. It’s fascinating to hear their stories of how their careers developed and the kinds of work that they’re doing for their companies at the intersection of marketing and technology. Chris Campbell, […]

Computer scientist becomes CMO of $50 billion company

Jonathan Martin

Jonathan Martin, the CMO of EMC, was a computer scientist by training. On nights and weekends, he was a musician in a band. That correlation between software engineering and musical talent is actually not uncommon — and illustrates why technologists are often artists of a digital medium, writing code to express ideas and affect an […]

The striking parallels between marketing automation and software engineering

New Relic Insights for Marketing Automation

Marketing automation may be all the rage with the best of today’s tech-savvy marketers, but fundamentally it’s just another software engineering problem abstracted to a pretty user interface (albeit with a fraction the functionality of the most basic scripting languages). Those of us who spend any time building program flows in a marketing automation platform […]

Speaking truth to marketers and marketing technology companies

Customer Data Platforms (CDPs) According to David Raab

Yes, that’s a sparkling, rainbow-colored unicorn kitten with butterfly wings. This came up in the following Q&A I had with marketing technology analyst extraordinaire David Raab. If you don’t yet know David, you may be scratching your head, wondering just what kind of Q&A I was running here. But if you do know him, you […]

Merkle’s CMTO on new kinds of marketing, tech, agencies

Matt Mobley

Merkle and I were both born in 1971. Crikey, a lot has changed since then. In 1971, Apollo 14 landed on the moon, the third Apollo mission to do so. An incredible feat of engineering — and also, if you read David Meerman Scott’s Marketing the Moon, a massive accomplishment in marketing too. But now […]

If a 173-year-old public company can digitally transform, what’s your excuse?

Rishi Dave

“Digital transformation” is a phrase that we hear a lot of these days. But it’s not something that you can simply buy with a stack of marketing software. It requires a deeper change to the strategy, structure, and culture of an organization — something that’s easier said than done. Which is why it’s always inspiring […]