I first met Brian Kardon a couple of years ago, when he was the CMO of Eloqua. He was one of the early advocates for this blog, and he provided a lot of encouragement on the emergence of this new breed of “marketing technologists” that they were seeing appear among many of their customers. When [...]

I’ve come to believe that organizational culture is the quintessential competitive advantage. That’s why, for all the tremendous changes underway in the world of marketing today, I’m most fascinated by the evolution of culture in marketing departments, as a function of new responsibilities, new technologies, and — most of all — new people with new [...]

Marketing technology management can look straightforward on paper, when analysts and pundit-bloggers such as myself draw simplified diagrams of new organizational structures with a few quick brushstrokes. But the real work of implementing these organizational changes for “the new marketing” — and the cultural shifts entangled in that mission — especially at a major Fortune [...]

There are few companies that are witness to The Great Digital Transformation of the world at the scale of IBM. And as that transformation overtakes the marketing department — an epic collision of cultures like no other in the history of business — I envy the court-side seats they have seeing this play out across [...]

While the marketing technology landscape is vibrant and crowded with innovators of all kinds, there are only a handful of companies that can legitimately take credit for having — near single-handedly — changed the very way marketers think and talk about marketing. HubSpot, the people who invented “inbound marketing,” is one of them. So it [...]

If you were to take a poll of the hot topics in marketing these days, “social media” and “big data” would both be top contenders. So when the folks at Viralheat, a provider of social media marketing software (covered in TechCrunch earlier this year), invited me to interview their Director of Business Intelligence, Erin Robbins [...]

Marketo is one of the leading providers of marketing automation software. “No IT” was one of their early selling points, and I remember thinking at the time that represented a major inflection point in marketing’s relationship with technology. So I was excited to have the opportunity to interview Jon Miller, their VP of Marketing Content [...]

At the Online Marketing Summit here in Boston last week, I caught up with Steven Woods, co-founder and CTO of Eloqua. I’ve been a fan of Steven’s since his first book on the transformation of sales and marketing, Digital Body Language. He now has a new book — Revenue Engine: Why Revenue Performance Management is [...]

I lived in New York City for about five years, and if I had to name one thing about the city that I loved most, it was its energy. The city just crackles with creativity and drive. Our inaugural marketing technologist interview was with New Yorker Jonathan Mendez, who in turn, introduced me to today’s [...]

Disruptive innovation can be exhausting. Exciting. Full of opportunity. But also relentless hard work. And with all the disruptive innovation wrought by the Internet — particularly the seismic changes in marketing — there are times when even the best of us could use a little boost of inspiration. Today’s marketing technologist interview was just that [...]