Jon Miller’s Predictions for B2B Go-To-Market in 2026
The following is a special guest post by Jon Miller, a legend in our industry, the co-founder and original CMO of Marketo, and a leading architect of modern B2B marketing and ABM as we know it. Now the co-founder and CEO of a new stealth AI startup in this space, this is what he anticipates we'll see in the year ahead. This is my fourth year writing predictions for B2B go-to-market. You can read the […]
In 2020, I made 5 predictions about marketing and martech for this decade. Here’s how they’re going…
Happy New Year! Five years ago, Jason Baldwin and I published Martech 2030 (ungated PDF), a report predicting five major trends that would shape marketing and martech through what we christened The […]
Here’s your copy of our Martech for 2026 report — free and ungated
It's here! Our brand-new, 127-page Martech for 2026 report. No form to fill. No "leave a comment on LinkedIn" arm twisting. You can simply download the full PDF right here. These are […]
Buyer-side agents are the real disruption (a sneak preview of our Martech for 2026 report)
It's almost here! We're launching our in-depth Martech for 2026 report on December 2, and you can be among the first to see it. Simply sign up for our Martech for 2026 […]
Our big Martech for 2026 report is almost here — be the first to get it for the ground truth of martech AI
Every December for the past few years, Frans Riemersma and I have published a deeply researched report on what's actually happening in martech as the New Year approaches. These aren't the crazy […]
Close encounters with zombie martech automations and AI agents — just in time for Halloween
The lights are on but nobody's home. The engine's running but no one's driving. The wheel is spinning but the hamster is dead. Pick your preferred idiom for unattended automations run amok. […]
The first generation of gen AI use cases in marketing are streaking through the Hype Cycle
Ah, the Hype Cycle. No other curve is both so revered and reviled. When it comes to generative AI's Hype Cycle, especially its application in marketing, there are three things we need […]
1967 was the Summer of Love; we will remember 2025 as the Summer of Vibes
Are you feeling the vibes yet? "Vibe" has become the latest AI buzzword. Even more than "agentic," which is saying a lot. While both terms are widely open to interpretation — and […]
2025 Marketing Technology Landscape Supergraphic: 100X growth since 2011, but now with AI…
tl;dr The martech landscape grew again since last year, up 9% to 15,384 solutions. While new AI natives continue to blossom, the previous generation is consolidating more. There's also an exploding "hypertail" […]
Beyond AI assistants: how AI is being more deeply embedded in marketing and martech stacks
This is a short excerpt of data from The State of Martech 2025 report that will be released on May 6, 2025. You can get the complete 100+ page report and access […]
Complicated to Complex: AI Agents and Managing a Dynamic Martech Stack
The following is a short excerpt from The State of Martech 2025 report that will be published on May 6, 2025 — #MartechDay. Sign up for free to attend our keynote presentation, […]
Check Out Hacking Marketing on Amazon
A brilliant road map on how to evolve the capability and culture of marketing practices using parallels from the most disruptive industry in the world, the software industry.
Ram Krishnan, SVP & CMO, PepsiCo
Interviews
Start 2017 with the world’s most famous chief marketing technologist
Happy New Year, dear readers! What better way to launch into 2017 than revisiting our […]
Digital transformation at the AARP, from old to new
Had your fill of millennial marketing articles lately? Even the millennials themselves are like, "Don't […]
Insights from the chief marketing technologist of an $18B firm
Duane Schulz, chief marketing technologist at Xerox, is a marketing technologist's marketing technologist. One of […]
How utilized is marketing automation today? An expert weighs in
I recently had the chance to talk with Jeff Pedowitz, the founder and president of […]
Marketing
Jon Miller’s Predictions for B2B Go-To-Market in 2026
The following is a special guest post by Jon Miller, a legend in our industry, […]
In 2020, I made 5 predictions about marketing and martech for this decade. Here’s how they’re going…
Happy New Year! Five years ago, Jason Baldwin and I published Martech 2030 (ungated PDF), […]
Here’s your copy of our Martech for 2026 report — free and ungated
It's here! Our brand-new, 127-page Martech for 2026 report. No form to fill. No "leave […]
Buyer-side agents are the real disruption (a sneak preview of our Martech for 2026 report)
It's almost here! We're launching our in-depth Martech for 2026 report on December 2, and […]
Media Content
The Martech Show Episode #11: The Great Unbundling with Benedict Evans
The Martech Show is back! Our latest episode is an interview with Benedict Evans, tech […]
The Martech Show Episode #10: Lessons from a Fortune 50 CMO on Agile Marketing, Martech & More
Season #1 of The Martech Show concludes in Episode #10 with a terrific conversation with […]
The Martech Show Episode #9: The Tech-Savvy CMO — Unicorn or Universal?
For this 9th episode of The Martech Show, I was delighted to have Rishi Dave, […]
The Martech Show Episode #8: The Martech Suite Strikes Back?
Ben Bloom, a senior research director at Gartner who specializes in marketing technology management, joined […]