December 2010

Interview request for marketing technologists

Paul Dunay listed the rise of the marketing technologist as one of his 11 B2B Marketing Predictions for 2011. “Marketers for the last few years have been closet techno geeks, and it’s time for them to rise up — companies need digitally fluent marketers who can apply technologies to make marketing more measurable and scientific.” Hear, hear! So starting in 2011, I’d like to put a spotlight on these rising stars and launch a series …

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Champions of agile marketing

If I could pick one word to define the future of marketing, it would be agility. All the shifts in technology, media, channels, connections, and culture we’re experiencing have combined to accelerate the clockspeed of marketing. How rapidly can new ideas be tested? How quickly can successes be scaled? How swiftly can failures be caught and re-imagined? How close to instantaneous can reaction time be when opportunities or threats arise in the viral, global fabric …

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Marketing technology grows on a tree

The wonderful marketing folks at Eloqua, in collaboration with the amazingly creative team at JESS3, just released a gorgeous new infographic of blogs influencing the modern marketing space called The Blog Tree. It’s awesome. And I’m not just gushing because I’m on it. I’m gushing because I’m on it along with many of the blogs that I love and admire most. Seriously, this is a great list, beautifully visualized. Thanks, Eloqua and JESS3! P.S. As …

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131 different kinds of marketing

If ever you wanted evidence of just how sweeping and fragmented “marketing” is, try making a list of every kind of marketing out there. It starts simple enough, with search marketing, email marketing, product marketing, viral marketing — next thing you know, you have over a hundred terms! Inspired by a conversation with my friend Mark Kapij, I decided to put together such a list. To keep it somewhat manageable, I decided to only include …

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