Interview request for marketing technologists

Paul Dunay listed the rise of the marketing technologist as one of his 11 B2B Marketing Predictions for 2011. “Marketers for the last few years have been closet techno geeks, and it’s time for them to rise up — companies need digitally fluent marketers who can apply technologies to make marketing more measurable and scientific.” […]

Champions of agile marketing

If I could pick one word to define the future of marketing, it would be agility. All the shifts in technology, media, channels, connections, and culture we’re experiencing have combined to accelerate the clockspeed of marketing. How rapidly can new ideas be tested? How quickly can successes be scaled? How swiftly can failures be caught […]

Marketing technology grows on a tree

The wonderful marketing folks at Eloqua, in collaboration with the amazingly creative team at JESS3, just released a gorgeous new infographic of blogs influencing the modern marketing space called The Blog Tree. It’s awesome. And I’m not just gushing because I’m on it. I’m gushing because I’m on it along with many of the blogs […]

131 different kinds of marketing

If ever you wanted evidence of just how sweeping and fragmented “marketing” is, try making a list of every kind of marketing out there. It starts simple enough, with search marketing, email marketing, product marketing, viral marketing — next thing you know, you have over a hundred terms! Inspired by a conversation with my friend […]