Silicon Valley Marketing Technologists: Growth Hackers
Awesome little essay by Andrew Chen from last week: Growth Hacker is the new VP Marketing. As far as I’m concerned, you can almost perfectly substitute “growth hacker” with “marketing technologist,” as much of the rationale for this new breed of marketer is the same. Here’s his opening paragraph (emphasis added is my own): The new job title of “Growth Hacker” is integrating itself into Silicon Valley’s culture, emphasizing that coding and technical chops are …
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