Month: July 2012

10 key principles of agile marketing management

You’ve probably been hearing more about agile marketing lately. Over the past 6 months, there has been a blossoming Renaissance of discussions, writings, and events on the subject — a number of which I summed up in a recent Search England Land column, Have You Adopted Agile Marketing Yet? In a nutshell, agile marketing adapts management methodologies from agile software development (and agile project management) and applies them to marketing teams. It’s also influenced by …

10 key principles of agile marketing management Continue Reading »

Don Draper is disgusted by the new state of marketing

A clever email marketing campaign from the folks at MarketingProfs for their upcoming B2B Forum — which makes a larger point about just how much the culture of marketing has changed. I received the following email from “Don Draper” with the subject line, “Why I’m Not Attending MarketingProfs B2B Forum,” and I just had to read it: Just goes to prove that with email marketing, as with most other kinds of technology-powered marketing, the creative …

Don Draper is disgusted by the new state of marketing Continue Reading »

We are the 1% (of global marketing spend)

Marketers will spend about $1 trillion this year on external costs: everything from advertising of every kind, marketing services such as direct mail and lead generation, agency fees, data and intelligence such as market research, and — at the very bottom of the stack — software and technology. In 2012, marketing technology will account for only 1% of marketing spend. According to a recent report by research analyst Dan Salmon, the amount spent on software …

We are the 1% (of global marketing spend) Continue Reading »

Imagine 20 different technologies integrated into your website

How many different solutions do you estimate you have integrated to support your website capabilities today? How many do you anticipate you will have integrated into your website 2 years from now? For eCommerce professionals, the answers are surprising: 42% have 10 or more solutions integrated in their sites today 69% expect 10 or more solutions integrated in their sites within 2 years 31% expect 20 or more solutions integrated in their sites within 2 …

Imagine 20 different technologies integrated into your website Continue Reading »

Interested in agile marketing? Read this interview

The agile marketing movement is underway, and right in the front lines of the charge is an agile champion named Jim Ewel. Jim publishes the Agile Marketing.Net blog. He helped organize SprintZero, the first public gathering of agile marketers. He coaches companies on how to implement agile marketing through his consulting practice, Peel the Layers. He’s organized the Seattle Agile Marketing meet-up. And I’m just scratching the surface. He’s on a mission “to evangelize agile …

Interested in agile marketing? Read this interview Continue Reading »

How to manage social media marketing (book review)

I just read Social Marketology by Ric Dragon, and I have to say, I love business books like this. It’s intelligent and practical, written in a direct yet entertaining style, and delivers meaty ideas that you can put into practice pretty much immediately. First, full disclosure, McGraw-Hill sent me a free copy of the book to review. But life is too short to read bad books, so I wouldn’t have made it past a casual …

How to manage social media marketing (book review) Continue Reading »

Best marketing operations blog? Thank you!

Thank you to the readers of MarketingSherpa, who were kind enough to vote this site as the Best Marketing Operations Blog for 2012. It’s particularly humbling, because the other sites named in their “best blogs” awards include many of my favorite: Best Social Media Marketing Blog — Blue Focus Marketing Best Copywriting Blog — Copyblogger Best Optimization Blog — MarketingExperiments Best PPC Blog — PPC Hero Best Design Blog — Gnome Flash Best E-commerce Blog …

Best marketing operations blog? Thank you! Continue Reading »

Want to Receive New Articles by Email?

Subscribe to our newsletter to receive our latest articles directly to your inbox!

Subscribe

This field is for validation purposes and should be left unchanged.