June 2014 - Chief Marketing Technologist

Chief Marketing Technologists earn $140,000 – $241,000

June 27, 2014 June 27, 2014 / Marketing Management / By Scott Brinker / 4 Comments

How much does a chief marketing technologist earn? It depends on the size of the company, the industry, and the region, but according to the Mondo Resourcing & Staffing Agency the range is $140,000 to $241,000. The only digital marketing executive position paid more, on average, were Chief Digital Officers, earning between $148,000 to $280,000. VP Digital Marketing, VP eCommerce, and VP Marketing Communications each earned less. These numbers were reported in Mondo’s recently released …

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Chief Marketing Technologists Top Executive Placement (Mondo)

Harvard Business Review publishes The Rise of the Chief Marketing Technologist

June 25, 2014 June 25, 2014 / Marketing Management / By Scott Brinker / 8 Comments

When I first started writing about the role of a chief marketing technologist in 2008, it was, at best, a niche subject. A hybrid marketing and technology executive? What kind of crazy, chimerical beast was that? But six years later, with marketing increasingly viewed as a technology-powered discipline, hybrid marketing technologist roles are growing rapidly. Reviewing registrations for the upcoming MarTech Conference, it’s incredible to see so many leading companies with official heads of marketing …

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Harvard Business Review: Rise of the Chief Marketing Technologist

Google, don’t break my heart with shoddy marketing

June 16, 2014 June 16, 2014 / Other / By Scott Brinker / 2 Comments

Marketing has had, historically, a bad rap for being — how do I say this diplomatically? — creative with the truth. Not necessarily lying outright, although that’s certainly happened. But often deliberately choosing words — as well as choosing what to omit — so as to lead people to slightly or wholly inaccurate conclusions that favor the marketer. One of the things I love about where marketing is headed today is that leading marketers are …

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Tag management software as marketing middleware

June 15, 2014 June 15, 2014 / Marketing Software / By Scott Brinker / 11 Comments

Tag management, at its core, is a relatively straightforward marketing technology — but one that has taken on new life with the rise of the home-grown, heterogeneous marketing cloud. First, a brief orientation on tag management: Many marketing software applications require marketers to insert little snippets of code — “tags” — into their web pages to enable things like visitor analytics, remarketing, A/B testing, visitor profiling, personalization, etc. Large sites can end up with dozens …

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Build Your Own Marketing Cloud with Tag Management

The Golden Age of Marketing Software (video)

June 8, 2014 June 8, 2014 / Marketing Software / By Scott Brinker / 5 Comments

A couple of months ago, I was honored to be invited to present at The Next Web Conference in Amsterdam. I gave a 19-minute, TED-style talk on “The Golden Age of Marketing Software” — a whirlwind overview of the marketing technology landscape, the dynamics of marketing as a technology-powered discipline, and the rise of the marketing technologist. Yes, all that in 19 minutes. TNW professionally recorded and edited my presentation and was kind enough to …

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Ridiculously biased in favor of open marketing platforms

June 5, 2014 June 5, 2014 / Marketing Software / By Scott Brinker / 1 Comment

On the topic of “open marketing platforms” — foundational marketing software systems that make it easy to plug in or connect with other marketing applications built by third-parties — I admit that I’m thoroughly biased. As an industry observer, I’ve staked my prognostication badge on the case for consolidated platforms and diversified ecosystems (2012), the emerging third-party era of marketing automation (2013), and open platforms as the enablers for 1,000+ marketing technology vendors as the …

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Chief Marketing Technologists earn $140,000 – $241,000

Harvard Business Review publishes The Rise of the Chief Marketing Technologist

Google, don’t break my heart with shoddy marketing

Tag management software as marketing middleware

The Golden Age of Marketing Software (video)

Ridiculously biased in favor of open marketing platforms

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