June 2014 - Chief Marketing Technologist

Chief Marketing Technologists earn $140,000 – $241,000

June 27, 2014 / Marketing Management / By Scott Brinker / 4 Comments

How much does a chief marketing technologist earn? It depends on the size of the company, the industry, and the region, but according to the Mondo Resourcing & Staffing Agency the range is $140,000 to $241,000. The only digital marketing executive position paid more, on average, were Chief Digital Officers, earning between $148,000 to $280,000. VP Digital Marketing, VP eCommerce, and VP Marketing Communications each earned less. These numbers were reported in Mondo’s recently released …

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Chief Marketing Technologists Top Executive Placement (Mondo)

Harvard Business Review publishes The Rise of the Chief Marketing Technologist

June 25, 2014 / Marketing Management / By Scott Brinker / 8 Comments

When I first started writing about the role of a chief marketing technologist in 2008, it was, at best, a niche subject. A hybrid marketing and technology executive? What kind of crazy, chimerical beast was that? But six years later, with marketing increasingly viewed as a technology-powered discipline, hybrid marketing technologist roles are growing rapidly. Reviewing registrations for the upcoming MarTech Conference, it’s incredible to see so many leading companies with official heads of marketing …

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Harvard Business Review: Rise of the Chief Marketing Technologist

Google, don’t break my heart with shoddy marketing

June 16, 2014 / Other / By Scott Brinker / 2 Comments

Marketing has had, historically, a bad rap for being — how do I say this diplomatically? — creative with the truth. Not necessarily lying outright, although that’s certainly happened. But often deliberately choosing words — as well as choosing what to omit — so as to lead people to slightly or wholly inaccurate conclusions that favor the marketer. One of the things I love about where marketing is headed today is that leading marketers are …

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Tag management software as marketing middleware

June 15, 2014 / Marketing Software / By Scott Brinker / 11 Comments

Tag management, at its core, is a relatively straightforward marketing technology — but one that has taken on new life with the rise of the home-grown, heterogeneous marketing cloud. First, a brief orientation on tag management: Many marketing software applications require marketers to insert little snippets of code — “tags” — into their web pages to enable things like visitor analytics, remarketing, A/B testing, visitor profiling, personalization, etc. Large sites can end up with dozens …

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Build Your Own Marketing Cloud with Tag Management

The Golden Age of Marketing Software (video)

June 8, 2014 / Marketing Software / By Scott Brinker / 5 Comments

A couple of months ago, I was honored to be invited to present at The Next Web Conference in Amsterdam. I gave a 19-minute, TED-style talk on “The Golden Age of Marketing Software” — a whirlwind overview of the marketing technology landscape, the dynamics of marketing as a technology-powered discipline, and the rise of the marketing technologist. Yes, all that in 19 minutes. TNW professionally recorded and edited my presentation and was kind enough to …

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Ridiculously biased in favor of open marketing platforms

June 5, 2014 / Marketing Software / By Scott Brinker / 1 Comment

On the topic of “open marketing platforms” — foundational marketing software systems that make it easy to plug in or connect with other marketing applications built by third-parties — I admit that I’m thoroughly biased. As an industry observer, I’ve staked my prognostication badge on the case for consolidated platforms and diversified ecosystems (2012), the emerging third-party era of marketing automation (2013), and open platforms as the enablers for 1,000+ marketing technology vendors as the …

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