Month: July 2015

Drink responsibly, and mix your martech responsibly too

Today’s Q&A is with Jeremie Moritz, the Global Digital Content & Media Manager at Pernod Ricard in Paris. Pernod Ricard is the company behind many of the world’s leading brands of distilled beverages, including Absolut, Beefeater, Chivas Regal, Glenlivet, Jameson, and Kahlúa, as well as major wineries such as Kenwood and Jacob’s Creek. Talk about iconic brands! Its history traces back to 1797, when Henri-Louis Pernod opened his first absinthe distillery in Switzerland. Here’s a …

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Jeremie Moritz

21 native ads for marketing geeks that will shock you

I get exposed to a lot of low-brow native advertising as I puruse the web. If this is the result of intentional, personalized targeting — yikes — I shudder to imagine the profile that these advertisers have concocted for me. I’m constantly being tempted to learn surprising secrets of weight loss, the one trick my bank really doesn’t want me to know about my mortgage, and shocking revelations of aging actors from the 80’s. Every …

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Native Ads for Marketing Geeks

Lowest rates for MarTech Europe expire this Friday

Ahh, summer vacation. Odds are that you either just got back from one (like me), are eagerly anticipating one just around the corner, or possibly are on one right now. If the latter, and you’re actually reading this while you’re on vacation — wow, you are a serious martech enthusiast. You have my empathy and admiration. Now put away the computer and go enjoy the sunshine. Although, before you do, there’s just one quick thing …

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MarTech Europe 2015

The first bachelor’s degree in marketing technology launches this fall

Today’s guest post is written by Dr. Kevin W. Tharp, an associate professor of digital marketing technology at the University of Wisconsin-Stout — and the founder of the first ever Bachelor of Science in Digital Marketing Technology degree. The Bachelor of Science in Digital Marketing Technology was approved by the University of Wisconsin Board of Regents in June 2015, is an online degree and is now accepting applications for the Fall of 2015. For more …

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Digital Marketing Technology Competencies

In marketing tech at Netflix, APIs are the new black

Tony Ralph, the director of ad technology at Netflix, delivered one of the best talks at MarTech in San Francisco earlier this year. It’s truly a “graduate level” discussion about how Netflix’s adtech/martech team developed a build-and-buy strategy for their own technology stack for bringing programmatic advertising in-house. While not every marketing team has access to the level of engineering talent that Netflix has, Tony makes a compelling case for businesses to internally develop customized …

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Tony Ralph at MarTech 2015

One marketing analytics myth? The perfect KPI…

Today’s Q&A guest is Cesar Brea, author of Marketing and Sales Analytics. Cesar leads Force Five Partners, a marketing analytics consulting firm. Cesar’s book includes primary research and interviews with more than a dozen major brands across several industries, providing an up-to-date look at what people are actually doing to build their capabilities in this arena. 1. There are no shortage of analytics books in the world. Why did you want to write one? Lots …

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Marketing and Sales Analytics Cover

Agenda for MarTech Europe announced, over 20 sessions

I’m excited to share with you the MarTech Europe agenda that we just released this week. Even though only three months have passed since our last event in San Francisco, I am amazed by how much has progressed in our industry, as represented by the topics — and the level of those topics — that we’ve been able to bring into next MarTech program. First, my sincere thanks to everyone who submitted session ideas to our …

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MarTech Europe 2015 Speakers

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