February 2016 - chiefmartec

Marketing hated IT, and IT hated marketing — and that wasn’t right

February 25, 2016

The following is another guest Q&A conducted by Claire Schoen, an interview with Rohit Prabhakar of McKesson, who will be one of our featured speakers at MarTech next month. Rohit Prabhakar is the Head of Digital Marketing Strategy and Marketing Technologies at McKesson. His LinkedIn profile succinctly sums up his experience and outlook as “sales […]

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What do marketing technologists want? This recruiter found out…

February 24, 2016

Erica Seidel, who runs The Connective Good, specializing in recruiting leaders in marketing analytics and marketing technology — and who has also graciously served on the advisory board for the MarTech conference and will be a moderator at our big event in San Francisco next month — has said that the right marketing technologist can

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How Marketers Can Earn Better Grades From The C-Suite

February 18, 2016

The following is a guest Q&A conducted by Claire Schoen of Third Door Media, the producers of the MarTech conference series. Claire interviews Laura Patterson, president & co-founder of VisionEdge Marketing, who will be one of our featured speakers at MarTech next month. As President of VisionEdge Marketing (VEM), Laura Patterson is a champion of

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The Role of MarTech in Customer Service — The New Marketing

February 16, 2016

The following is a guest post by Jay Baer, one of the most influential marketing authors and speakers out there. Jay’s last book, Youtility, was highly inspirational in my company’s shift towards interactive content a couple of years ago. He was also very kind and helpful in giving me advice when I started working on

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A Valentine’s Day ode to marketing tech entrepreneurs

February 11, 2016

Two things happen around the time I’m working on updating my marketing technology landscape graphic each year. First, I get pitched by a large number of marketing technology entrepreneurs about their ventures and visions. I sincerely regret that due to the constraints of time, I am unable to engage most of them in briefing calls

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What to expect when you’re expecting #MarTech next month

February 9, 2016

We’re 6 weeks away from the next MarTech conference in San Francisco. My anticipation is building — I’m eagerly drumming my fingers on my desk as I write this (much to the annoyance of the person sitting next to me). This will be the biggest and best one yet, and I wanted to give you

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Hacking Marketing: Agile Practices to Make Marketing Smarter, Faster, and More Innovative

Hacking Marketing: Rethinking Marketing Management in a Software World

February 7, 2016

What can marketers learn from software developers to harness — rather than struggle against — the dynamics of a digital world? I made a passing reference to this when announcing the upcoming MarTech conference, but I’m excited to make it official: I’ve written a book called Hacking Marketing that will be published by Wiley next

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