Marketing Technology Management
The following is a follow-up guest post by Jeremy Epstein, CEO of Never Stop Marketing, to his previous articles on blockchain marketing, blockchain brand promises, blockchain brand “logos,” and blockchains as brand equity. Jeremy currently works with several of the leading companies in the blockchain and decentralization space. DON’T MISS A CHANCE TO HEAR JEREMY SPEAK. […]
The marketing technology landscape is big, broad, and deep. (Feel free to mentally insert other, more colorful, adjectives.) So many different kinds of solutions fall under that umbrella, and they don’t always fit into nice, neat categories. This contributes to the confusion that many marketers feel around martech. It’s generally not clear what the taxonomy […]
At the MarTech conference last week, Mayur Gupta, global VP of marketing & growth at Spotify, and I revealed the results from a study we had conducted with the research team at Third Door Media on the intersection of art and science in marketing. We had 637 participants in the study — one of the […]
Wow, I’ve got so much to share from last week’s MarTech conference in San Francisco. The speakers, sponsors, and moderators were all fantastic — as were the incredibly enthusiastic attendees. I’m so grateful to all of them. However, let me start with a little levity. Tom Fishburne, the Marketoonist, gave a terrific keynote presentation to […]
UPDATE: The 2020 Marketing Technology Landscape is now available. I’m delighted to release the 2017 edition of the marketing technology landscape, which we’ve nicknamed the Martech 5000, here at the MarTech conference in San Francisco. As you’ve probably guessed from that moniker: the landscape grew again this year, by about 40%, to a total of […]
Here at the MarTech conference in San Francisco, we just celebrated the 2017 Stackies & Hackies Awards. Marketers contributed an incredible 57 marketing stack illustrations and 21 “marketing hack” essays to the community. This is our third year of running the Stackies — you can check out the marketing stacks from the 2015 and 2016 […]
In just one week, the world’s largest independent marketing technology conference designed for senior-level marketers and marketing technology professionals happens at MarTech in San Francisco. I’ve programed the show with one overarching goal: to illuminate successful real-world practices at the intersection of marketing, technology, and management — no matter which software products or analyst frameworks […]
