2018

“It’s in the way that you use it.” I’m pretty sure that would be Eric Clapton’s advice on marketing technology. While Slowhand sadly won’t be coming to the MarTech stage next month, we do have a pretty amazing line up of marketing experts, executives, and seasoned practitioners who will show you how they use it. At the upcoming MarTech in San Jose, April 23-25, you’ll learn from real-world experiences: How does a major brand like …

What would Eric Clapton say about marketing technology if he were coming to MarTech? Continue Reading »

Happy anniversary, dear martech readers. Ten years ago, I started chiefmartec.com, with my first post in February 2008 announcing “a blog for marketing technologists.” It was shortly followed by a riff on martec being analogous to marcom, which is why my brand is chiefmartec.com — without the “h” at the end — instead of chiefmartech.com. In retrospect, that probably wasn’t one of my better ideas. “Martec” never caught on; “martech” did. But looking back over 10 …

A Decade of Martech: The top 10 ideas from 10 years of chiefmartec.com Continue Reading »

Whew! This is the final part 5 of a five-part series, providing an update on the 5 Disruptions to Marketing as 2018 marches forward. If you have not yet read Part 1: Digital Transformation, Part 2: Microservices & APIs, Part 3: Vertical Competition, or Part 4: Digital Everything, you might want to start there. 5. ARTIFICIAL INTELLIGENCE (2018 Update) A recent study by Resulticks found artificial intelligence to be the most over-hyped term in marketing …

5 Disruptions to Marketing, Part 5: Artificial Intelligence (2018 Update) Continue Reading »

First: this is the last week to get the early bird rates for MarTech in San Jose, April 23-25. If you reserve your seat before this Saturday, February 10, you’ll save $500 on an all-access ticket. “Act now. Algorithmic agents are standing by.” But I’m more excited to share with you the news that we are launching a series of half-day workshops at MarTech that will offer you a deep-dive educational experience on these four …

Last week to save $500 at MarTech, plus 4 superstar workshops added Continue Reading »

That is the burning question that we’re looking to answer with the 2018 Marketing Technology & Operations Salary Survey — and I’d love to have you participate. This is a completely anonymous survey. We won’t ask for your name or email address, the names of any of your employers, or any other personally identifiable information. We won’t collect your IP address. We won’t pixel you for retargeting. We mean completely anonymous — because we know …

How much do marketing technology and operations professionals make? Continue Reading »

The following is a guest post by Anand Thaker, CEO of IntelliPhi and my co-collaborator on the marketing technology landscape since last year. He’ll be a keynote speaker at the upcoming MarTech West conference in San Jose, April 23-25. Even three years after Scott Brinker and Laura McLellan’s HBR article on The Rise of the Chief Marketing Technologist, the space continues to still see tremendous growth both in size and breadth. During the same time, …

11 Habits of Highly Effective Marketing Technologists Continue Reading »