Month: August 2019

This perfectly captures the Herculean challenge of modern marketing

On the surface, this cartoon last week from Tom Fishburne, the talented Marketoonist, seems to be poking fun at the different “chief” titles that marketers and marketing-ish executives use. Ha ha, us mad marketing people and our zany titles du jour. But my reaction was: this is exactly why marketing is so challenging today. No, the challenge isn’t sorting out which title to use. (Although what we call something does impact the way it’s framed …

This perfectly captures the Herculean challenge of modern marketing Continue Reading »

Marketing Achievement vs. Expectations

Join me and Jen Cannon of MarTech Today for a live (and lively) “Ask Me Anything” on Thursday, August 15

The MarTech conference is coming up next month — check out our big (and, whoa, I mean BIG) MarTech preview if you haven’t seen it yet. Nota bene (er, nota beta?): discount “beta” rates for tickets expire next week. As part of the run up to the main event, Jennifer Cannon, senior editor at Marketing Land and MarTech Today is going to host an “Ask Me Anything” webinar with me next Thursday, August 15, at …

Join me and Jen Cannon of MarTech Today for a live (and lively) “Ask Me Anything” on Thursday, August 15 Continue Reading »

Martech Q&A

Want to thrive with martech and marketing operations? Check out these 75 amazing MarTech sessions

Martech is marketing — at least an essential part of it. And MarTech is the place to master it. Next month in Boston, we’ll be hosting the latest and greatest MarTech conference, September 16-18 at the Hynes Convention Center. Come soak up three days worth of educational sessions covering key topics and practices across marketing technology and operations, featuring: 6 keynotes from superstars such as Charlene Li and Mitch Joel 24 breakout educational sessions across …

Want to thrive with martech and marketing operations? Check out these 75 amazing MarTech sessions Continue Reading »

MarTech: Stacks, Facts & Acts

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