Martech collaboration between marketing and IT, and the real impediments to martech success
Last month, I declared that the 10-years war between marketing and IT was over. This was in response to Gartner’s CMO Spend Survey 2019-2020 that showed a remarkable reversal in the relationship: IT went from being one of the “top inhibitors” to marketing’s vision and strategy to being a “top supporter.” Actually, IT vaulted into first place as now the very top supporter of marketing. This week, Gartner shared their new Marketing Technology Survey 2019 …