January 2020

It might be the dead of winter right now, but spring is only a couple of months away — as is the next MarTech Conference, April 15-17 at the San Jose Convention Center. As you can see from even the partial snapshot of sessions above, it’s going to be an amazing event. The agenda is 95% complete — a few surprise additions are in the works. But as you browse through it, you’ll see that …

Don’t miss the MarTech Conference in San Jose, April 15-17 Continue Reading »

As you probably have heard by now, Clayton Christensen — renown author, professor, and consultant on the topic of disruptive innovation — passed away late last week. I didn’t know him personally, but I had the privilege of meeting him on several occasions. And the ideas he shared in his writing and presentations have had a significant impact on my life. My first encounter with Clay’s concept of disruptive innovation was in 1994. At the …

Thank you, Clay Christensen, for everything you taught me about disruptive innovation and more Continue Reading »

Actually, I’m asking you. What is the current state of marketing technology and operations careers? This is my one-time-a-year pleading on my knees request to the martech community to participate in our survey of professionals in the field. In exchange for 5 minutes of your time, you’ll help all of us better understand the work we do and the mobility of positions in this space. In which department do you report? What are your job …

What’s the current state of marketing technology and operations careers? Continue Reading »

At the beginning of the 2010’s, I wrote a post about the rise of the marketing technologist. It was the early days of a new, hybrid professional emerging: rare “unicorns” who combined IT skills with marketing domain expertise and a genuine passion for harnessing the blossoming marketing technology landscape. Fast-forward to the start of 2020’s. Marketing technologists aren’t rare anymore. They’ve been fruitful and multiplied and are now an integral part of modern marketing organizations. …

The many splendid varieties of marketing technologists in 2020: martech roles and archetypes Continue Reading »

Happy New Year! To kick off 2020, I’m excited to share one of the first entries into The Stackies 2020: Marketing Stack Awards from Nexthink, an enterprise platform that help IT departments deliver great digital employee experiences. Jon Blumenfeld, Nexthink’s director of digital marketing, created their entry around the concept of a “Periodic Table of Martech,” a riff on the periodic table of elements. Each “element” represents a different martech tool — Jon narrowed them …

A marketing stack organized according to The Periodic Table of Martech Continue Reading »