Month: April 2020

7 amazing marketing stacks from Cisco, Infutor, Juniper Networks, Philips, Poly, Sargento, and USPS

Spring is one of my favorite times of year in the martech industry. We release the latest marketing technology landscape. We share the latest data on martech careers and job responsibilities. We — in normal times — run the MarTech Conference in the Bay Area. And at that conference, we announce the winners of The Stackies: Marketing Stack Awards and share dozens of amazing stack illustrations from startups through Fortune 500 brands. (Check out the …

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7 Amazing Martech Stacks from The 2020 Stackies Awards

Marketing Technology Landscape Supergraphic (2020): Martech 5000 — really 8,000, but who’s counting?

Welcome to the 2020 edition of the marketing technology landscape. Yes, it grew once again, by 13.6%, up to a total of 8,000 martech solutions. That’s after 615 from the 2019 landscape went away, either consolidated with another martech company or simply gone defunct. If you were predicting consolidation, an 8.7% churn rate from one year to the next is pretty significant attrition to support that narrative. But the rate of new venture creation — …

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Martech Landscape 2020 - Martech 5000

Job responsibilities of 4 marketing technologist roles: marketers, operations, analytics, and makers

At today’s virtual Discover MarTech event, I’ll be digging into the latest data from our 2020 Martech Career Survey run in collaboration with the team at MarTech Today. We’ll have an official report out later, but we wanted to get some of these key findings to you right away. In this year’s study, I added a couple of questions about the 4 kinds of marketing technologist roles that I had mapped out earlier this year, …

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Marketing Operations Top Job Responsibilities: People, Process, Technology

Digital transformation helps those who help themselves: self-service processes and tools

TEKsystems, who provides a lot of digital transformation services to Fortune 500 companies, recently released their 2020 State of Digital Transformation report. Since I’ve been cutting back on my all-night disco dancing at the clubs lately, I had some extra time to read through it last night. They revealed — or confirmed — some key notions of what transformation is all about. One set of findings was particularly interesting to me — shown in the …

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Digital Transformation: Self-Service Processes and Tools

85 minutes of my best martech content for free, but with one small ask

Last month we canceled the MarTech conference that had been planned for this week in San Jose for, well, obvious reasons. We have now set our sights on hosting an in-person MarTech Conference in Boston in early October, when we’re all hoping things are looking better for everyone. In the meantime, the team at Third Door Media, the producers of MarTech, have organized a virtual “Discover MarTech” event that will happen next week, Tuesday through …

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Discover MarTech

Latest data on agile marketing, at a time when we can really appreciate it

There are a handful of reports I eagerly look forward to every year, and Andrea Fryrear’s State of Agile Marketing is one of my favorite. The third annual edition is available now, and like last year’s, it’s has a number of great insights into the “process” corner of the people-process-technology triangle. The big trend: agile marketing adoption is up from 32% in 2019 to 42% in 2020. Almost all of the growth in agile comes …

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Agile Marketing Adoption in 2020

SaaS adoption trends at the start of 2020 (yes, before all hell broke loose)

Early in March, Blissfully released their 2020 SaaS Trends Report. As with previous data they’ve shared, the report is full of highly interesting findings based on actual SaaS usage — not just what people claim they’re using when asked (which is usually underreported by half). I was just getting ready to excitedly write a story about it when, well, the coronavirus pandemic escalated. The whole world started falling apart. Suddenly, a report on year-over-year growth …

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Average Number of SaaS Apps Per Company

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