The Martech Show

Bending Martec’s Law: 2020 has taught us we’re more agile than we thought

Bending Martec's Law

Holy cats, 2020 has been a crazy year. And it’s not over yet. (cringe) But for all the terrible things this year has besieged us with, it’s also revealed something encouraging. We — as individuals, but perhaps more remarkable as organizations — are capable of adapting to change on a much faster time scale than […]

Watch the first episode of The Martech Show now: Why so many martech solutions?!

The Martech Show Episode 1

We’ve shipped our first episode of The Martech Show — our new hybrid webinar-podcast series “where marketing and technology collide.” A big thank you to my two guests: Jeff Eckman of Blue Green, our collaborators on the ever-expanding martech landscape, and to Anita Brearton of CabinetM, our sponsor for this episode. Our ovearching topic was “Why […]

The larger your martech stack, the better your marketing performance? Maybe

Gartner Digital IQ vs. Martech Stack Size

I recently talked with Benjamin Bloom, senior director analyst for marketing technology and emerging trends at Gartner, around a report he recently published on Marketing Technology Drivers of Genius Brand Performance. (There’s a summary of the report in a blog post Ben wrote, Few “Genius” Brands Successfully Integrate Best-of-Breed Solutions Into a Cohesive Martech Roadmap.) […]

Announcing The Martech Show: Pilot episode on August 21 at 11am ET — join the live studio audience

martech-show-ep1

Pop quiz, hot shot. You find yourself with a ton of important martech topics to cover, an amazing roster of talented leaders eager to address those topics with their peers, and no venue to gather them together with the broader martech community. What do you do? (An aside: I thought the sequel to the movie […]

How marketing operations and martech professionals use “no code” tools

Uses for No Code Tools in Martech and Marketing Operations

I’ve been on the trail of “no code” martech these past couple of weeks, covering event-triggered marketing automation as a no code programming paradigm and mapping a partial taxonomy of over 75 no code tools. I also ran an impromptu survey of no code usage with readers, the results of which I’m sharing here. Given […]

3 overlapping patterns of “no code” martech and the rise of marketing makers

3 Patterns of "No Code" Martech Tools

I’ve been fascinated with the rise of citizen developers in marketing empowered by a rapidly expanding landscape of “no code” tools for several years now. Momentum is growing, and while there’s some philosophical debate to be had around what is or isn’t a “no code” tool — versus any app that lets you create things […]