Scott Brinker

The following is a special guest post by Jon Miller, a legend in our industry, the co-founder and original CMO of Marketo, and a leading architect of modern B2B marketing and ABM as we know it. Now the co-founder and CEO of a new stealth AI startup in this space, this is what he anticipates we’ll see in the year ahead. This is my fourth year writing predictions for B2B go-to-market. You can read the …

Jon Miller’s Predictions for B2B Go-To-Market in 2026 Continue Reading »

Happy New Year! Five years ago, Jason Baldwin and I published Martech 2030 (ungated PDF), a report predicting five major trends that would shape marketing and martech through what we christened The Decade of the Augmented Marketer. We’re now at halftime at the start of 2026. How are those predictions holding up? I asked ChatGPT, Claude, and Gemini to grade them. Their assessments were pretty favorable — especially for our vision of “harmonizing humans & …

In 2020, I made 5 predictions about marketing and martech for this decade. Here’s how they’re going… Continue Reading »

It’s here! Our brand-new, 127-page Martech for 2026 report. No form to fill. No “leave a comment on LinkedIn” arm twisting. You can simply download the full PDF right here. These are the 7 major subjects we cover to prepare you for 2026: It includes all the latest data from our AI & Data in Marketing survey conducted a couple of months ago. No techno-jargon. Just plain language explanations and helpful visual illustrations. For a …

Here’s your copy of our Martech for 2026 report — free and ungated Continue Reading »

Every December for the past few years, Frans Riemersma and I have published a deeply researched report on what’s actually happening in martech as the New Year approaches. These aren’t the crazy fever-dream “predictions” that you’re used to reading during this eye-rolling, end-of-year prophecy season. It’s a pragmatic assessment of what’s really happening inside marketing tech stacks and the martech industry as a whole. Existing, real-world patterns that can be reasonably extrapolated for the next …

Our big Martech for 2026 report is almost here — be the first to get it for the ground truth of martech AI Continue Reading »

The lights are on but nobody’s home. The engine’s running but no one’s driving. The wheel is spinning but the hamster is dead. Pick your preferred idiom for unattended automations run amok. (“The Wi-Fi’s on, but there’s no Internet.”) Over the past weeks, I encountered AI agents and automation at two separate martech companies — as a customer of one and a pseudo-prospect for the other — that leaned toward the “annoyingly efficient” upper-left quadrant of …

Close encounters with zombie martech automations and AI agents — just in time for Halloween Continue Reading »