Scott Brinker

You think there’s a lot of martech, right? But it’s only a fraction of the total SaaS universe out there. This latest episode of The Martech Show features Jay McBain, Forrester analyst extraordinaire — I’ve long been a fan of his work — sharing his insights about SaaS markets and ecosystems. Jay estimates that there are ~175,000 SaaS companies in the world today — and predicts that there could be 1 million by 2027. As …

The Martech Show Episode #7: Ecosystems and the Expanding SaaS Universe Continue Reading »

For the fifth episode of The Martech Show, we talked about five major trends of marketing technology. For this sixth episode, we discussed the six disciplines of agile marketing. For the seventh episode, we’ll clearly need to cover seven swans-a-swimming, which would make a great viral TikTok video. Coincidence or martech numerology? You decide. Seriously though, this episode was one of my favorite. Jim Ewel, one of the pioneers of agile marketing, just released a …

The Martech Show Episode #6: The Six Disciplines of Agile Marketing Continue Reading »

Earlier this month, my opening keynote for the (virtual) MarTech Conference covered five major trends in marketing technology that are already present today but will grow dramatically over the next 10 years in The Age of the Augmented Marketer: “No Code” Citizen Creators Platforms, Networks & Marketplaces The Great App Explosion From Big Data to Big Ops Harmonizing Human + Machine The research for that keynote came out of a collaboration I did with Jason …

The Martech Show Episode #5: Martech Trends in Agency Land Continue Reading »

Okay, the original title for this episode was, “Marketing Has a Data Farm: AI, AI, Oh!” — the kind of whimsical play on words that amuses me to no end. (I know, my bar for self-amusement is pretty low.) We intended to discuss how marketing is harnessing its troves of data through real-world examples of AI and machine learning models. However, with Christopher Penn, co-founder and chief data scientist of Trust Insights as our editorial …

The Martech Show Episode #4: Avoiding Bias and BS in AI and Machine Learning Continue Reading »

The latest episode of The Martech Show is now available for your viewing pleasure. It was a terrific session, with special guest Erica Seidel, executive recruiter and founder of The Connective Good, along with our sponsoring guest Justin Sharaf, VP marketing at Jahia. Erica kicked off the show by walking us through the evolving trends she’s been seeing in hiring marketing executives — see the table at the top of this post — as well …

The Martech Show Episode #3: The Road from Marketing Ops to Marketing Tops (CMO) Continue Reading »

The second episode of The Martech Show is now posted for your viewing pleasure. It was a great honor to have David Raab, founder of The CDP Institute — indeed, the person who defined the customer data platform category — as my guest. David had just completed the analysis of the latest CDP Institute Member Survey, and he brought along a collection of interesting findings related not only to CDPs but martech architecture and management …

The Martech Show Episode #2: Insights from the CDP Whisperer — and his magical mystery puppet show Continue Reading »