“Martech is marketing.” The MarTech conference recently updated its tagline to that phrase, evolving beyond our original motto, “Marketing. Technology. Management.” It’s not that the conference itself changed. But since we launched the event five years ago, the context in which it operates — the profession of marketing — sure has. Over that time, the […]
Martech is marketing: a wide spectrum of possibilities Read More »
Wow, now that’s an infographic! I’m excited to share with you the agenda for the MarTech, taking place in Boston, September 16-18. If you want to learn how to leverage technology effectively as a marketing leader, this conference was designed for you. As an all-access ticket holder, you’ll be able to participate in the full
Check out the agenda for MarTech and reserve an early bird “alpha” ticket Read More »
Boy, did I kick a hornet’s nest. A couple of weeks ago, I shared an article from MIT Sloan Management Review, Implement First, Ask Questions Later (or Not at All) by Stephen J. Andriole. A quick summary: As a result of easy-to-acquire SaaS tools and pressure to harness the relatively unknown possibilities of emerging technologies
Of dinosaurs and meteors: 2 different (and contentious) models of technology adoption Read More »
We’re almost ready to publish the full agenda for the next MarTech conference in Boston this fall, September 16-18. But in advance of that, I’ve just got to share with you the four amazing people who will be keynoting the event with me — I’m giddy with excitement: Cesar Brea, Partner, Bain & Company You
4 amazing keynotes you won’t want to miss at MarTech in Boston this fall Read More »
Thousands and thousands of entrepreneurial vendors. A few giants that have consolidated portfolios of dozens of their own “best-of-breed” options, so a buyer could theoretically get everything they need from one source. A dizzying array of choices for buyers. Yet choices that many become quite passionate about. They enjoy discovering new ones that are special
If the martech landscape is driving you to drink, maybe this will help Read More »
Back in the early days of martech, there was an apocryphal statistic that most marketers only used about 15% of the capabilities of their marketing automation systems. (I heard this stat thrown about for years, but googling suggests that SiriusDecisions published it officially in 2013.) Marketers would buy these sophisticated tools, but then just keep
Martech stack utilization is a misguided metric (when it’s disconnected from value) Read More »
In my never-ending quest to bring martech nerdiness to new heights — or depths — I played around with a few of these “adaptations” of Shakespeare on LinkedIn and Twitter a couple of weeks ago. Not exactly in iambic pentameter, I’m afraid. Enough people seemed amused that I decided to post them here. My apologies
#ShakespeareSunday #MarTech Edition Read More »
Christopher Douglas runs the Triangle Marketing Club, an energetic community of marketers (and students planning to become marketers) in Raleigh, North Carolina. He’s one of those dynamic “connectors,” always bringing people together and enthusiastically plumbing helpful intersections between them. Last year, he invited me to speak to their group about the 5 disruptions to marketing
An intimate evening discussion about five marketing disruptions (video) Read More »
Disclosure: This is one of those rare articles on this blog that’s entangled with my work as VP Platform Ecosystem at HubSpot. While it’s not specific to HubSpot — this is an issue and a framework that I believe are broadly applicable across all SaaS platforms — I want to be transparent that I do
Every MarTech conference is always a whirlwind of insights and ideas. It usually takes me a couple of weeks after the event to synthesize what my key takeaways were from the event. Here are five that have resonated deeply with me — with huge thanks to Katie Kelly for giving me permission to share her
