Scott Brinker

Marketing hated IT, and IT hated marketing — and that wasn’t right

February 25, 2016 / Interviews / By Scott Brinker / Leave a Comment

The following is another guest Q&A conducted by Claire Schoen, an interview with Rohit Prabhakar of McKesson, who will be one of our featured speakers at MarTech next month. Rohit Prabhakar is the Head of Digital Marketing Strategy and Marketing Technologies at McKesson. His LinkedIn profile succinctly sums up his experience and outlook as “sales & marketing guy at heart and technologist by training.” We sat down with him recently to discuss his background and …

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What do marketing technologists want? This recruiter found out…

February 24, 2016 / Marketing Management / By Scott Brinker / 4 Comments

Erica Seidel, who runs The Connective Good, specializing in recruiting leaders in marketing analytics and marketing technology — and who has also graciously served on the advisory board for the MarTech conference and will be a moderator at our big event in San Francisco next month — has said that the right marketing technologist can be the secret weapon for a CMO looking to drive top-line and bottom-line growth. But marketing technologists don’t grow on …

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How Marketers Can Earn Better Grades From The C-Suite

February 18, 2016 / Interviews / By Scott Brinker / 1 Comment

The following is a guest Q&A conducted by Claire Schoen of Third Door Media, the producers of the MarTech conference series. Claire interviews Laura Patterson, president & co-founder of VisionEdge Marketing, who will be one of our featured speakers at MarTech next month. As President of VisionEdge Marketing (VEM), Laura Patterson is a champion of performance-driven marketing. An early pioneer in the science side of marketing, she is the author of the book “Marketing Metrics …

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The Role of MarTech in Customer Service — The New Marketing

February 16, 2016 / Marketing Management / By Scott Brinker / 3 Comments

The following is a guest post by Jay Baer, one of the most influential marketing authors and speakers out there. Jay’s last book, Youtility, was highly inspirational in my company’s shift towards interactive content a couple of years ago. He was also very kind and helpful in giving me advice when I started working on my own book, Hacking Marketing. This guest post is based on Jay’s new book, Hug Your Haters — illuminating customer …

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A Valentine’s Day ode to marketing tech entrepreneurs

February 11, 2016 / Marketing Software / By Scott Brinker / Leave a Comment

Two things happen around the time I’m working on updating my marketing technology landscape graphic each year. First, I get pitched by a large number of marketing technology entrepreneurs about their ventures and visions. I sincerely regret that due to the constraints of time, I am unable to engage most of them in briefing calls or one-on-one conversations — I’m sorry, I really wish I could. But I do read their emails, and I do visit …

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What to expect when you’re expecting #MarTech next month

February 9, 2016 / Marketing Management / By Scott Brinker / Leave a Comment

We’re 6 weeks away from the next MarTech conference in San Francisco. My anticipation is building — I’m eagerly drumming my fingers on my desk as I write this (much to the annoyance of the person sitting next to me). This will be the biggest and best one yet, and I wanted to give you a deeper preview of what to expect. If you haven’t registered yet, our “beta” rate discount — which is $350 …

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Hacking Marketing: Rethinking Marketing Management in a Software World

February 7, 2016 / Marketing Management / By Scott Brinker / 25 Comments

What can marketers learn from software developers to harness — rather than struggle against — the dynamics of a digital world? I made a passing reference to this when announcing the upcoming MarTech conference, but I’m excited to make it official: I’ve written a book called Hacking Marketing that will be published by Wiley next month, to be released on March 21, and I’m very eager to share it with you. My goal was to …

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Hacking Marketing: Agile Practices to Make Marketing Smarter, Faster, and More Innovative

Marketing technology vendor lollapalooza just 52 days away

January 29, 2016 / Marketing Software / By Scott Brinker / 1 Comment

As you may know, the MarTech conference series is produced by a company called Third Door Media. They’re the amazing team that does all the hard work for the event with facilities, logistics, registration, sponsors, and exhibitors. As program chair, I get to do all the fun stuff: define the editorial agenda, work with speakers, and perform my nerdy version of a master of ceremonies. An intentional benefit of this structure is that, from the …

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Where in the world is the 2016 marketing tech landscape?

January 24, 2016 / Marketing Software / By Scott Brinker / 15 Comments

A number of people have been asking me when the 2016 version of my marketing technology landscape will be released. The short answer is “soon.” But I’ll share some more color if you’re interested… For the past two years, I’ve gotten in the habit of working on that landscape over the Christmas and New Year holidays. Things quiet down for those couple of weeks, and I sit out on the deck of my brother-in-law’s house, …

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Starting the Marketing Technology Landscape

Announcing the 2016 Stackies to be awarded at MarTech

January 12, 2016 / Marketing Software / By Scott Brinker / 4 Comments

I’m excited to announce the second annual Stackies awards. Last year, we ran the inaugural Stackies as an experiment with two questions: How do marketers visualize their marketing technology stacks? How many of them would be willing to share an illustration of their stack with the rest of the community? To add a little extra incentive, we offered to donate $1,876 to the charities of the winners’ choosing. It was a terrific success. At the …

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