Scott Brinker

For many years, we kept being promised that “the year of mobile” was upon us. When it failed to materialize, it was easy to become jaded and write off much of the discussion of that coming wave of innovation as hype. But somewhat suddenly, we now look around, with everyone reaching for their phones every other minute — or checking them on their Inspector Gadget watches — having integrated them into their soaring digital expectations …

Marketing and the Internet of Things, closer than you think Continue Reading »

The following is a guest article by Roger Lee, a general partner at Battery Ventures. As regular readers know, I rarely publish guest posts, particularly those that emphasize individual vendors. When you read this one, you may think I have thrown that policy out the window, as Battery has invested in two out of three companies featured in it (update: three out of three, if you count that ExactTarget is now part of Salesforce). I …

A great example of a 3-vendor multi-platform stack Continue Reading »

I’m pleased to announce the results of our first-ever “Stackies” awards. As a quick recap, we invited marketers to send in a single-slide diagram of their marketing technology stack, the different marketing software products that they use in their work, organized in a way that makes the most sense to them. The four “best” stacks entered would split $1,876 to be allocated to charities they could choose. Before I reveal the winners, let me first …

21 marketing technology stacks shared in The Stackies Continue Reading »

The closing session at our last MarTech Conference in San Francisco was an all-star fireside chat, “Follow the Martech Money: VCs, IPOs, and M&A”, with three leading venture capitalists and one of the most influential investment bankers in the marketing tech space: Neeraj Agrawal of Battery Ventures Ashu Garg of Foundation Capital Ajay Agarwal of Bain Capital Ventures Brian Andersen of LUMA Partners They engaged in a candid discussion about how they view the forces …

A candid fireside chat with 4 heavyweights in martech money Continue Reading »

“Bill Gates got it immediately. It took Andy Grove 10 years to figure it out, and 20 years for Steve Jobs.” That quote in The New York Times by David B. Yoffie, Harvard strategy professor and co-author of a new book, Strategy Rules: Five Timeless Lessons from Bill Gates, Andy Grove, and Steve Jobs, immediately caught my eye. (Hat tip to M.G. Siegler.) What was “it” that these three titans of technology ultimately all figured …

4 topologies of integrated marketing technology stacks Continue Reading »

I’m excited to announce The Stackies: Marketing Technology Stack Awards. The short version: share a high-level diagram of your own “marketing stack” — the collection of marketing software tools you use, large and small — by May 31, and if yours wins, I’ll donate up to $1,000 to the charity of your choice. All stacks will then be shared in a SlideShare deck, so everyone can have the benefit of learning from each other. Here …

Share your marketing stack and direct $1,876 for charity Continue Reading »

When it comes to valuations, the marketing technology landscape seems to follow, more or less, a power law distribution. A few companies are worth a tremendous amount of money, the so-called “fat head” of such a distribution. And then there’s a “long tail” of ever smaller niche companies that trail behind them as far as the eye can see. Most of the excitement in the market is naturally around the fat head — as Willie …

29 marketing tech “unicorns” worth $1 billion+ each Continue Reading »