Scott Brinker, Author at Chief Marketing Technologist

The latest data on martech and marketing ops careers, and an ode to spreadsheets

June 13, 2022 / Marketing Management / By Scott Brinker / Leave a Comment

Half of martech and marketing ops professionals received a promotion in the past year. More accurately, half of the 426 respondents to our 2022 Martech Career Survey, run in collaboration with the team at MarTech.org, reported receiving a promotion within the past 12 months. But still, that’s impressive, and speaks to the incredible growth and demand for talent in this field. Overall, salaries grew 23% since the last time we surveyed them in 2019. These …

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Have we entered a post-agile marketing age?

May 31, 2022 / Agile Marketing / By Scott Brinker / Leave a Comment

Catching up on my backlog of data and topics from before #MartechDay earlier this month — which featured the 2022 marketing technology landscape and the 2022 Stackies — the top of my list is the latest State of Agile Marketing report from AgileSherpas. As always, this is a terrific, comprehensive report on how and why agile methodologies are being used in marketing. You can see from the chart above that agile has found its way …

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32 illustrated martech stacks entered in The Stackies 2022: Marketing Tech Stack Awards

May 4, 2022 / Marketing Software / By Scott Brinker / Leave a Comment

Yesterday — #MartechDay, yay! — we released the global 2022 marketing technology landscape, after taking a year off in 2021. It grew a remarkable 24% to 9,932 solutions. To make it readable, we actually made it fully interactive at martechmap.com, where you can search, filter, zoom, and more. It’s pretty wild. But despite its mind-boggling scale, the martech landscape has always been a sidebar to the real story of how technology is changing marketing. The …

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Marketing Technology Landscape 2022: search 9,932 solutions on martechmap.com

May 3, 2022 / Marketing Software / By Scott Brinker / Leave a Comment

It’s #MartechDay! I’m delighted to finally share with you the 2022 marketing technology landscape, a joint production between myself and Frans Riemersma of MartechTribe (and a whole bunch of wonderful contributors). Here are the key things you want to know: The number of solutions is now 9,932 — up 24% from 2020 Here is a slide version of the image you can use in decks and content Here is a high-res PDF you can use …

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2022 Marketing Technology Landscape (MartechMap)

Martech is consolidating, but what will the 2022 landscape reveal?

April 26, 2022 / Marketing Software / By Scott Brinker / Leave a Comment

You might already be leaping to a conclusion. “It seems like every other week, I read about a major acquisition. Surely the 2020 martech landscape with its 8,000 solutions was Peak Martech! The only question is by how much has the 2022 landscape shrunk.” Perhaps. Indeed, the martech industry sees a tremendous amount of M&A activity. LUMA Partners, one of the leading investment banks in martech — and the creators of the original adtech landscape …

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10+ ways to visualize your martech stack

April 12, 2022 / Marketing Software / By Scott Brinker / Leave a Comment

This is the 8th year we’re running The Stackies. It’s an awards program that invites marketers to share a single slide illustrating their martech stack — the different apps and platforms they use and how they conceptualize them working together. I’d encourage you to participate (deadline for entries April 29). It’s a fantastic way to contribute to our community’s understanding of how martech fits into the function and flow of modern marketing. However, even if …

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There must be 50 ways to stack your martech.

Martech in the metaverse: 5 takeaways from a lively roundtable discussion

April 7, 2022 / Marketing Software / By Scott Brinker / Leave a Comment

What is the metaverse? What will it mean for marketing and martech? Last week, I led a roundtable discussion with three leaders of martech companies — Acquia CMO Lynne Capozzi, Wistia CEO Chris Savage, and Persado COO Assaf Baciu — to consider these questions from several different perspectives. (With kudos to Samantha McGarry at Inkhouse PR for arranging this session.) The video of our discussion is included below, but here the main points I took …

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The real build vs. buy question in martech is around talent, not technology

March 22, 2022 / Marketing Management / By Scott Brinker / Leave a Comment

“One of the things that doesn’t get talked about as much as it should in martech is the gap between the technology that is installed and the skills that exist in the organization.” In a recent interview I had with Anita Brearton, CEO of CabinetM, this was one of the points she was most animated about. “Stack utilization is a huge issue. You build these big, complex stacks — are you getting your money’s worth? …

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#MartechDay: The 2022 Martech Landscape, State of Martech Report, Stackies, and more

March 15, 2022 / Marketing Management / By Scott Brinker / Leave a Comment

There’s a day for everything. Bubble Wrap Appreciation Day. Sword Swallowers Day. No Pants Day. But there’s no official day on the calendar to acknowledge and celebrate the martech profession and all the wonderful, talented people who work in it. Not to take anything away from National Artichoke Day, but I think marketing technology and operations pros are far more deserving of recognition than those thorny, bitter greens. So let’s rectify that. Frans Riemersma of …

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Share your martech stack illustration in the 2022 Martech Stackie Awards

March 8, 2022 / Marketing Software / By Scott Brinker / Leave a Comment

I’m pleased to announce that the 2022 Stackies: Martech Stack Awards are now open for entries for the next eight weeks — until midnight Pacific on Friday, April 29. There is no fee to enter. In fact, for each qualified entry, we — this year, the awards hosts are myself from chiefmartec.com and Frans Riemersma from MartechTribe — will donate $100 to a worthy cause. More on that in a bit. But first, what are The …

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Scott Brinker