Scott Brinker

When I first started writing about the role of a chief marketing technologist in 2008, it was, at best, a niche subject. A hybrid marketing and technology executive? What kind of crazy, chimerical beast was that? But six years later, with marketing increasingly viewed as a technology-powered discipline, hybrid marketing technologist roles are growing rapidly. […]

I was delighted to learn that the Financial Times — an international newspaper for senior executives and financial types that makes The Wall Street Journal look like light pop reading — dedicated an 8-page special report on the intersection of marketing and technology, officially released this morning. Recognition that marketing has become a technology-powered discipline

Having spent many years in the “conversion optimization” subdiscipline of marketing — a forerunner to what is now known as “growth hacking” in some circles — I’ve mulled over the inherent tension between innovation and optimization for a while. They’re two different mindsets. At its best, innovation is about exploring a wide range of bold,

The incredible change we’re all experiencing these days is highly fractal. Similar patterns are emerging at many levels, and we can learn a lot by zooming in and zooming out. For instance, we can talk about how marketing technology is changing — which it is, at a phenomenal pace. But we can also go higher

Most readers of this blog know I wear two hats. I write this blog — a labor of love — but I’m also the co-founder and CTO of a marketing software company, ion interactive. However, I rarely write about my company here, because (a) I prefer to use this space to explore bigger themes in