MarketingProfs podcast on the marketing technologist
Yesterday, MarketingProfs published a podcast interview between me and Matthew Grant on the topic of Why You Need a Marketing Technologist. We started by talking about what Matt calls the “technologization” of marketing: “So much of the information that marketers have about who their audience is, what that audience is reacting to, is seen through the filter of software. For instance, you look at your analytics to determine what people are doing on your web …
MarketingProfs podcast on the marketing technologist Continue Reading »