Insights from the architect of Agile for Marketing
The following is another guest Q&A conducted by Claire Schoen, an interview with Barre Hardy of CMG, who will be one of our featured speakers at MarTech later this month. Barre Hardy is Associate Partner, and head of the marketing performance practice at CMG. She created the firm’s Agile for Marketing practice and leads The CMO’s Agenda, an annual study on key challenges and opportunities facing marketing leadership based on insights driven from interviews with …
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