Careers

This guest post by Erica Seidel is part of a regular column she writes, Ask the Martech Recruiter. Erica runs The Connective Good, a retained executive recruiting firm that helps companies land leaders in martech, marketing, digital strategy, analytics, and market research. Dear Erica, I’m interviewing a candidate for our brand-new head of marketing technology next week. What should I ask in the interview? Thanks, Bob, New York Hi, Bob. Thanks for writing. I love …

32 questions you should ask when you interview a martech leader Continue Reading »

This guest post by Erica Seidel is part of a regular column she writes, Ask the Martech Recruiter. Erica runs The Connective Good, a retained executive recruiting firm that helps companies land leaders in martech, marketing, digital strategy, analytics, and market research. Dear Erica, I am interviewing for a martech job this week and I really want it! But the competition is stiff. How can I make myself more memorable in the interview? Thanks, Carla, …

9 interview hacks for being the most memorable martech candidate Continue Reading »

This guest post by Erica Seidel is part of a regular column she writes, Ask the Martech Recruiter. Erica runs The Connective Good, a retained executive recruiting firm that helps companies land leaders in martech, marketing, digital strategy, analytics, and market research. Dear Erica, I have 10 years of digital marketing experience and want to switch to a pure martech role. I have reached out to a few people to ask for informational interviews. But …

A guide for mid-career informational interviews for marketing technologists Continue Reading »

This guest post by Erica Seidel is part of a regular column she writes, Ask the Martech Recruiter. Erica runs The Connective Good, a retained executive recruiting firm that helps companies land leaders in martech, marketing, digital strategy, analytics, and market research. Dear Erica, What’s the best resume you ever saw? Thanks, Sue, San Francisco Dear Sue, That’s easy. Rick Larkin’s. Here it is (click for the full-scale PDF): I’ve seen thousands of resumes for …

The most memorable martech resume I’ve seen Continue Reading »

This guest post by Erica Seidel is part of a regular column she writes, Ask the Martech Recruiter. Erica runs The Connective Good, a retained executive recruiting firm that helps companies land leaders in martech, marketing, digital strategy, analytics, and market research. Dear Erica, For the past 15 years, I have operated a consultancy focused on driving martech efforts and promoting products to marketers. Now I’d like a full-time role in martech. But when I …

How to transition from being a martech consultant to a full-timer Continue Reading »

This guest post by Erica Seidel is part of a regular column she writes, Ask the Martech Recruiter. Erica runs The Connective Good, a retained executive recruiting firm that helps companies land leaders in martech, marketing, digital strategy, analytics, and market research. Dear Erica, I am interviewing for a martech role. But it’s clear that the people I am meeting early in the interview process don’t understand martech — at all! I know I can …

Interviewing for a martech role when the interviewer doesn’t understand martech Continue Reading »