Interviews

Happy New Year, dear readers! What better way to launch into 2017 than revisiting our good friend Mayur Gupta, truly one of the icons of the marketing technology world. Over the history of this blog, some of the most fascinating stories to me have been observing how things change over time. One is the growth of the marketing technology landscape, as it’s blossomed from 2011, 2012, 2014, 2015, and 2016 (and, yes, 2017 is on …

Start 2017 with the world’s most famous chief marketing technologist Continue Reading »

Had your fill of millennial marketing articles lately? Even the millennials themselves are like, “Don’t you marketers have anything else to talk about? Let me eat my drone-delivered Domino’s pizza in peace.” So it was refreshing to connect with Gaurav Bhatia, vice president of digital strategy for AARP Services and head of digital for Influent50, a full-service marketing agency that’s a division of AARP Services, to talk about marketing technology applied in the service of …

Digital transformation at the AARP, from old to new Continue Reading »

Duane Schulz, chief marketing technologist at Xerox, is a marketing technologist’s marketing technologist. One of the true pioneers of this hybrid profession, Duane has forged a number of great marketing technology management practices at Xerox, a highly-distributed $18 billion company with over 100,000 employees worldwide — no small feat. I’m delighted that Duane graciously agreed to share his experience with us here in a Q&A. 1. Tell us a bit a about your background — what …

Insights from the chief marketing technologist of an $18B firm Continue Reading »

I recently had the chance to talk with Jeff Pedowitz, the founder and president of Pedowitz Group, a marketing services provider built around the transformative potential of marketing technology platforms. As a terrific example of this new breed of agency, I was very interested in his perspective on several of the most popular marketing technology topics being discussed these days. 1. What was your professional background before launching Pedowitz Group? I started my career owning …

How utilized is marketing automation today? An expert weighs in Continue Reading »

The following is another great guest Q&A conducted by Claire Schoen, an interview with Sheldon Monteiro of SapientNitro, who will be one of our featured speakers at MarTech later this month. Sheldon Monteiro, Global Chief Technology Officer of SapientNitro, has spent more than twenty years working at the crossroads of customer experience and technology, as a technologist and also as a driving force for change in how marketers, storytellers and technologists work together to create …

Marketing technologist to Isaac Asimov: eat your heart out Continue Reading »

The following is another guest Q&A conducted by Claire Schoen, an interview with Rohit Prabhakar of McKesson, who will be one of our featured speakers at MarTech next month. Rohit Prabhakar is the Head of Digital Marketing Strategy and Marketing Technologies at McKesson. His LinkedIn profile succinctly sums up his experience and outlook as “sales & marketing guy at heart and technologist by training.” We sat down with him recently to discuss his background and …

Marketing hated IT, and IT hated marketing — and that wasn’t right Continue Reading »

The following is a guest Q&A conducted by Claire Schoen of Third Door Media, the producers of the MarTech conference series. Claire interviews Laura Patterson, president & co-founder of VisionEdge Marketing, who will be one of our featured speakers at MarTech next month. As President of VisionEdge Marketing (VEM), Laura Patterson is a champion of performance-driven marketing. An early pioneer in the science side of marketing, she is the author of the book “Marketing Metrics …

How Marketers Can Earn Better Grades From The C-Suite Continue Reading »

The following is a guest Q&A with Chris Bledsoe, VP of marketing technology at Fool.com, conducted by Diana Smith, director of marketing at Segment. Disclosure: Segment gets a shout out in one of Chris’s answers, but the rest of the Q&A is vendor agnostic. Alongside the explosion of marketing technology, we’re also seeing some new titles cropping up in big organizations to handle this ecosystem. One is VP of marketing technology. Since this type of …

Is it foolish to embed engineers in marketing? Not for Fool.com Continue Reading »

Mayur Gupta, author of the terrific Inspire Martech blog and the new SVP and head of digital at Healthgrades, is one of the people I admire most in this industry. He was one of the first high-profile “chief marketing technologists” at a major brand, Kimberly Clark, where he graciously shared his experiences in numerous articles, interviews, and keynote presentations at conferences around the world — helping many others see the possibilities and the reality of …

Marketing technology? Digital? It should be #HumanFirst Continue Reading »

In preparing for the upcoming MarTech Europe conference — as a promotional interjection, please note that discounted “beta rates” for tickets expire next week — I’ve had a number of terrific chats with Stephan Pretorius, the co-founder and president of Acceleration, a WPP marketing technology services firm. Stephan will be one of our featured speakers in the closing fireside chat at our conference next month, cheekily titled: Everyone Wants To Be The CMO’s Best Friend: …

Meet WPP’s firm of strategic marketing technologists Continue Reading »