Marketing Management

As you may know, Tom Fishburne, a.k.a. the Marketoonist, will be one of our keynote speakers at the MarTech conference in San Francisco next month, May 9-11. I’m really looking forward to his presentation — sage observations on a wild marketing industry, roiled by the crazy pace of technological innovation, all revealed through the lens […]

The following is a guest article by Sangram Vajre, co-founder and CMO of Terminus, founder of the #FlipMyFunnel movement, and author of Account-Based Marketing For Dummies. He’ll also be a featured speaker at the MarTech Conference in San Francisco, May 9-11. Editorial update: It turns out that there’s actually a martech company named Allbound, which

The following is a follow-up guest post by Jeremy Epstein, CEO of Never Stop Marketing, to his previous articles on blockchain marketing, blockchain brand promises, blockchain brand “logos,” and blockchains as brand equity. Jeremy currently works with several of the leading companies in the blockchain and decentralization space. DON’T MISS A CHANCE TO HEAR JEREMY SPEAK.

While MarTech San Francisco is only a little more than a month away — reminder: the early bird “beta rate” for tickets expires at the end of this week! — we’re already on to planning MarTech Boston for this fall, October 2-4, 2017. Spring is a beautiful time in San Francisco, and Boston is a

The phrase “art and science” of marketing gets thrown around a lot. But what does it really mean? What exactly is the art part of marketing, and what is the science? Where are the boundaries between them? Do they overlap? These are some of the questions that Mayur Gupta, global VP of marketing & growth

Last December, I wrote a 5-part series on 5 Disruptions to Marketing — the big changes that are rehaping the nature of the marketing industry and profession today. And earlier this year, on Valentine’s Day, I gave an hour-long webinar on the subject. (What can I say? I have the hots for martech.) The good

I am enormously grateful to every company that participates in the annual Stackies Awards, sharing a single slide illustration of their “marketing stack” — the collection of software that powers their marketing organization. The best ones do more than just namecheck tools they use. They visually explain the strategic thinking and organizing principles behind their

We’re only 7 weeks away from the MarTech conference in San Francisco, May 9-11. This will be the biggest and best one yet, with 70+ sessions, 100+ speakers, 100+ exhibitors and sponsors, and 2,500+ marketing and marketing technology leaders gathering together to meet, learn, and be inspired by each other. If you’re working the intersection

The following is a guest post by Jeremy Epstein, CEO of Never Stop Marketing. He served as VP marketing at Sprinklr as the company grew from 30 people and a valuation of $20 million to 1,400 employees, valued at over $1.8 billion. The following is an excerpt of his new whitepaper, 14 Rules for Successful High-Growth

Valentine’s Day is a holiday for celebrating love — either that or, depending on who you ask, an evil plot by the floral-industrial complex. (Eisenhower warned us about them.) This past Valentine’s Day, I gave homage to my professional love, the wild and wonderful field of marketing technology, with an hour-long webinar on 5 Disruptions