Marketing Management

I was delighted to spend a couple of days at the SAS Global Forum in D.C. this week, where I presented the story of agile marketing to their data-driven — really, truly data-driven — audience. (The Cliff-Notes version: Agile management methods mixed with good analytics are a potent combination. The technology is ready. The challenges […]

Last night, Vala Afshar and Michael Krigsman announced on Twitter that I would be their guest on CxO Talk show this Friday. A harmless enough promotional tweet, I thought. But crikey, it instigated a bit of a Twitter brawl over the topic of CMOs, CIOs, and tech budgets. Here’s a sample of how it started:

“The modern CMO and marketer can no longer be just a brand ambassador, they must also have a deep understanding of marketing technology. Scott Brinker helps the reader to understand how technology can be used for both successful marketing strategy and execution.” – Jonathan Becher, CMO, SAP I’ve written a very short book, A NEW

The Internet was supposed to be The Great Disintermediation Machine, collapsing the relationship between marketers and customers from this: To this: And indeed, that disintermediation has happened in many businesses. E-commerce is now over a trillion dollars a year. While some of that goes through Internet retailers like Amazon, much of it is direct with

Looking at the latest marketing technology landscape, you might ask yourself, “How the heck do marketers make sense of all of this?” Increasingly, the answer is: they have a chief marketing technologist. A terrific new research report by Laura McLellan of Gartner, How the Presence of a Chief Marketing Technologist Impacts Marketing, confirms that this

Joe Pulizzi and Robert Rose covered my latest marketing technology landscape as part of their PNR: This Old Marketing podcast this week. They start on this segment around the 24:49 mark, with a riff on the Saturday Night Live The Rent Is Too Damn High skit. “Digital marketing is too damn complicated!” It’s a terrific

I recently contributed a chapter to a book called Multi-Channel Marketing Ecosystems, edited by Markus Stahlberg and Ville Maila. The book offers a variety of perspectives from 32 contributors on “the seismic shift from a single TV-centric path to a multichannel interactive ecosystem which puts digital technology at the heart of every campaign.” To promote

Today, I’m giving one of the opening keynotes at the Gilbane Conference, making the case for why marketing technologists are amazing, Neo-like characters in the marketing world equivalent of The Matrix. The attendees, a 50/50 mix of IT and marketing professionals, are collectively the ideal audience for this. It’s the combination of their talents —

The good folks at Godfrey have posted all the videos and presentation decks from their FWD:B2B Conference, which was held earlier this month at the beautiful Ware Center in Lancaster, Pennsylvania. Here’s the video of my presentation on the epic collision of marketing and technology, which covers three major shifts in marketing that have rippled

Before I get an inbox full of angry emails from everyone who doesn’t work in the marketing department, let me disclaim that the above diagram was intended somewhat humorously. Hey, it’s Friday — lighten up! But the funny thing about humor is that it often contains a nugget of truth. Decades ago, David Packard —