Marketing Management

Earlier this month, I read Oracle/Eloqua’s new report on Defining the Modern Marketer: From Ideal to Real. One of the more fascinating aspects of the report, based on a survey of 556 B2B marketers, was the shifting balance between the “art” of marketing and the “science” of marketing. Which lead me to write: what do […]

The CMO asks for a drink. The bartender says, “Hmm, no, sorry, from the look of you, I don’t think you know how to hold your liquor.” The CIO asks for a drink. The bartender replies, “I know you know how to drink, but sorry, you haven’t paid off your tab from all those drinks

On the heels of Gartner’s recent confirmation that marketing technologists are proliferating within marketing departments, I came across this great example in an article in Insurance & Technology — Nationwide CMO: ‘I Have Double-Digit Million Dollars in IT Projects’. In an interview with associate editor Nathan Golia, Nationwide’s EVP and CMO Matt Jauchius acknowledged that

Last year, Gartner found a surprising result — should I have been surprised? — from their high-tech marketing budget survey: 72% of their respondents indicated that there was a “chief marketing technologist” type role in their organization. While I’ve been predicting the rise of the marketing technologist for several years, that struck me as a

I’m fascinated by this chart that was included in a recent report by Eloqua and BtoB Magazine, Defining the Modern Marketer: From Ideal to Real. Based on a survey of 556 B2B marketing professionals from companies of all sizes and industries, the report reveals current perceptions about what “modern marketing” is today — and should be

How formal should your marketing experimentation programs be? That was the question I was asking myself looking at the above “test definition brief” that was included in a report jointly produced by Google and the Marketing Leadership Council: The Digital Evolution in B2B Marketing. The report — which I think is terrific overall for a

“Starting in 2013, after the CMO realizes that he/she does not have the skill sets in place for data analytics proficiency, 50% of new marketing hires will have technical backgrounds.” That is prediction #5 on IDC’s Top 10 CMO Predictions for 2013, released last week by analysts Rich Vancil and Kathleen Schaub. I dream about

“As a marketer, you have two choices: adapt and survive, or stand still and die. The ones who do the first the best will emerge at the top of the marketing food chain.” That’s the concluding quote from Gord Hotchkiss’s latest article on MediaPost: Evolving On The Fly: Growth Hackers, Agile Marketers, Bayesian Strategists And