Marketing Management

Why does the massive landscape of marketing services firms not bother people the way martech does?

The large size of the marketing technology landscape stirs many emotions in the marketing community. Excitement. Frustration. Awe. Anger. Yes, anger. Just last week, I was hotly accused by someone on LinkedIn of stoking FUD — fear, uncertainty, and doubt — simply by publishing it. Those vehement reactions always surprise me. It’s just a count of martech companies, dude, arranged as clusters of logos on a slide. It’s not like Galileo telling the Church that …

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Marketing Ecosystems in the UK, Germany, and France

Martech is meaningless without our humanity

I’ve had a hard time writing about martech these past couple of weeks. So I’m just going to write what I want to say, what I need to say. The terrible injustice of the killing of George Floyd was appalling and ugly. The fact that he was one of many victims of such violence and racism — even in just the past month — is all the more gut-wrenching. On top of that, watching the …

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Black Lives Matter

Job responsibilities of 4 marketing technologist roles: marketers, operations, analytics, and makers

At today’s virtual Discover MarTech event, I’ll be digging into the latest data from our 2020 Martech Career Survey run in collaboration with the team at MarTech Today. We’ll have an official report out later, but we wanted to get some of these key findings to you right away. In this year’s study, I added a couple of questions about the 4 kinds of marketing technologist roles that I had mapped out earlier this year, …

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Marketing Operations Top Job Responsibilities: People, Process, Technology

Digital transformation helps those who help themselves: self-service processes and tools

TEKsystems, who provides a lot of digital transformation services to Fortune 500 companies, recently released their 2020 State of Digital Transformation report. Since I’ve been cutting back on my all-night disco dancing at the clubs lately, I had some extra time to read through it last night. They revealed — or confirmed — some key notions of what transformation is all about. One set of findings was particularly interesting to me — shown in the …

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Digital Transformation: Self-Service Processes and Tools

Canceling the MarTech Conference scheduled for next month and sharing our updated plans ahead

Hey, I hope you’re doing okay. A crazy and surreal time we’re in. The photo above is my new “office” in the basement of my house. Yeah, I’ve got a green screen set up. I’d like to claim it’s to support seamless virtual backgrounds in the continuous stream of video meetings that now occupy my day. But truthfully, it’s mostly just to hide the massive piles of clutter that our basement gravitationally accumulates. My wife …

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Martech in the Basement

Only 3 days left for the best price on awe-inspiring, mind-expanding, career-accelerating MarTech tickets

With a headline like that, who can doubt that I’ve got marketing in my DNA? Seriously though, as you can see from the at-a-glance editorial agenda above — which doesn’t even include the couple dozen additional vendor-led sessions we’ll also have in our Solutions Tracks and on our MarTech Theater stage — this next MarTech Conference, April 15-17 in San Jose, is going to be jam-packed with deep educational content on marketing technology and marketing …

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MarTech West 2020 Agenda

Dr. Martech and Mr. Hype: A Transformational Webinar

I spend a lot of time debating dichotomies with myself: The classic: is martech consolidating or expanding? Should you centralize or decentralize marketing, automate or humanize it? Should you practice agile or waterfall approaches to martech product adoption? Should you buy more martech tools or better use the ones you have? The martech triumvirate: suite or best-of-breed, software or services, build or buy? What’s hype or actual technological advancement? So as I find myself contemplating …

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Dr. Martech and Mr. Hype

Don’t miss the MarTech Conference in San Jose, April 15-17

It might be the dead of winter right now, but spring is only a couple of months away — as is the next MarTech Conference, April 15-17 at the San Jose Convention Center. As you can see from even the partial snapshot of sessions above, it’s going to be an amazing event. The agenda is 95% complete — a few surprise additions are in the works. But as you browse through it, you’ll see that …

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MarTech West 2020 Preliminary Agenda

Thank you, Clay Christensen, for everything you taught me about disruptive innovation and more

As you probably have heard by now, Clayton Christensen — renown author, professor, and consultant on the topic of disruptive innovation — passed away late last week. I didn’t know him personally, but I had the privilege of meeting him on several occasions. And the ideas he shared in his writing and presentations have had a significant impact on my life. My first encounter with Clay’s concept of disruptive innovation was in 1994. At the …

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Clayton Christensen

What’s the current state of marketing technology and operations careers?

Actually, I’m asking you. What is the current state of marketing technology and operations careers? This is my one-time-a-year pleading on my knees request to the martech community to participate in our survey of professionals in the field. In exchange for 5 minutes of your time, you’ll help all of us better understand the work we do and the mobility of positions in this space. In which department do you report? What are your job …

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Take the Martech Career Survey

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