Why does the massive landscape of marketing services firms not bother people the way martech does?
The large size of the marketing technology landscape stirs many emotions in the marketing community. Excitement. Frustration. Awe. Anger. Yes, anger. Just last week, I was hotly accused by someone on LinkedIn of stoking FUD — fear, uncertainty, and doubt — simply by publishing it. Those vehement reactions always surprise me. It’s just a count of martech companies, dude, arranged as clusters of logos on a slide. It’s not like Galileo telling the Church that …