Marketing Management

Every MarTech conference is always a whirlwind of insights and ideas. It usually takes me a couple of weeks after the event to synthesize what my key takeaways were from the event. Here are five that have resonated deeply with me — with huge thanks to Katie Kelly for giving me permission to share her awesome sketch notes that illustrate these beautifully. 1. Building High-Performing Martech Teams Patty Spiller, senior director of growth marketing at …

5 MarTech takeaways: teams, product management, decentralization, marketing leadership, IT governance Continue Reading »

Weren’t able to make the MarTech conference in San Jose that we held earlier this month? I thought you might enjoy hearing a version of our opening keynote, which I recreated in Loom, covering: The winners of The 2019 Stackies: Marketing Tech Stack Awards 3 trends of the Second Golden Age of Martech The release of the 2019 marketing technology landscape (and what we missed) Results of the 2019 marketing operations & technology salary survey, …

Missed the MarTech keynote? Here’s a recreation for you Continue Reading »

Our 2019 Marketing Technology & Operations Salary Survey has been released, and you can download a free copy here. Thank you to everyone who participated. For our analysis, we narrowed the data down to the n=365 participants who identified their role as one of these three core martech disciplines: 30.4% — Marketing Technology/Marketing IT/Marketing Technologist 24.4% — Marketing Operations 45.2% — Marketing Operations and Technology (combined) A few observations that I’ll call out here — …

Marketing Technology and Operations Salary Survey 2019 results (free report) Continue Reading »

Our MarTech conference in San Jose kicks off this week, but we’re already hard at work on planning our next event in Boston, September 16-18. And we’d love to have you as one of our speakers. We’re going to program this next MarTech a little differently than we have in the past. Previous MarTech agendas have been intentionally eclectic, with a wide variety of themes and presentation formats — because the field of martech has …

Share your best solutions for marketing operations and technology challenges at MarTech in Boston Continue Reading »

We’re super excited about the upcoming MarTech conference — read about the all-access editorial program as well as the free Expo+ program — April 3-5 in the Bay Area. But we’ve also begun work on our next MarTech in Boston this fall. As we develop the agenda for that event, we’d love your help in picking the topics that would be most valuable to you. What is one martech challenge that keeps you up at …

What martech challenge is keeping you up at night? Continue Reading »

Our next MarTech conference in the Bay Area, April 3-5, is just a couple of weeks away. While I’ve written a lot about the editorial program for the paid all-access conference — amazing presentations by Aetna, Cisco Meraki, Docker, IDC, LUMA Partners, Netflix, The New York Times, Nordstrom, NPR, PwC, Zillow, and more — I’ve barely scratched the surface of what’s available to free Expo+ attendees. There’s a ton. And, yes, I said, “free.” You …

27 excellent MarTech sessions available for free? But wait, there’s more… Continue Reading »

Thank you to everyone who participated in our 2019 Martech Salary Survey. We’re analyzing the compensation data now, and we’ll release the full results at the MarTech conference in San Jose in just a few weeks. (There’s still time left to snag a ticket — it’s a packed agenda you won’t want to miss.) But as an advance look, I want to share with you the data we collected about marketing technology and operations roles …

What are the job responsibilities of marketing technology management? Continue Reading »

Last week, I presented a webinar sponsored by the MarTech conference based on my analysis of the 3 trends driving the Second Golden Age of Martech: ecosystems, experts, and (citizen) engineers. The MarTech team recorded it and uploaded it to YouTube, so I’m happy to be able to share it in full with you here: Note that the early bird “beta” rate for the upcoming MarTech, April 3-5 in San Jose, has passed (March 2), …

A 40-minute video on 3 big trends shaping the future of martech Continue Reading »

Regular readers know that I’m a huge fan of Tom Fishburne, the brilliant fellow behind all those great Marketoonist cartoons. I’m delighted that he’ll be our closing keynote speaker at MarTech in April, presenting Look! Squirrel! Beyond the Shiny New Thing to Sustained Organizational Change. Tom will enlighten us as he makes us laugh at the way we think about adopting new martech, overcoming fear, and driving transformation at our companies. PUBLIC SERVICE ANNOUNCEMENT: You’ve …

My 7 attempts to caption this MarTech cartoon, but I bet you can do better Continue Reading »

Twice a year, I face a dilemma. Presented with hundreds of nominated speakers and topics for an upcoming MarTech conference, I have to choose only a few dozen to fit into a two-day, three-track event. It’s a dilemma for a couple of reasons. First, the vast majority of pitches we get from martech practitioners and experts are really good. Having to turn down most of them, simply due to the limits of time and space, …

A preview of MarTech: over 50 in-depth sessions at the intersection of marketing, technology, and management Continue Reading »