Marketing Management

Wow, now that’s an infographic! I’m excited to share with you the agenda for the MarTech, taking place in Boston, September 16-18. If you want to learn how to leverage technology effectively as a marketing leader, this conference was designed for you. As an all-access ticket holder, you’ll be able to participate in the full program: all five keynotes 24 educational sessions — in three editorial tracks of Technology & Operations, Data & Analytics, and …

Check out the agenda for MarTech and reserve an early bird “alpha” ticket Continue Reading »

We’re almost ready to publish the full agenda for the next MarTech conference in Boston this fall, September 16-18. But in advance of that, I’ve just got to share with you the four amazing people who will be keynoting the event with me — I’m giddy with excitement: Cesar Brea, Partner, Bain & Company You know that scene in The Matrix, when Neo downloads martial arts training straight into his brain, and he says in …

4 amazing keynotes you won’t want to miss at MarTech in Boston this fall Continue Reading »

Back in the early days of martech, there was an apocryphal statistic that most marketers only used about 15% of the capabilities of their marketing automation systems. (I heard this stat thrown about for years, but googling suggests that SiriusDecisions published it officially in 2013.) Marketers would buy these sophisticated tools, but then just keep pumping out the same old batch-and-blast emails to their entire list. A research study in 2015 showed that, even years …

Martech stack utilization is a misguided metric (when it’s disconnected from value) Continue Reading »

In my never-ending quest to bring martech nerdiness to new heights — or depths — I played around with a few of these “adaptations” of Shakespeare on LinkedIn and Twitter a couple of weeks ago. Not exactly in iambic pentameter, I’m afraid. Enough people seemed amused that I decided to post them here. My apologies to the Bard. (And to you, dear reader.) (Yeah, I’ve been thinking a lot about platforms and integrations in martech …

#ShakespeareSunday #MarTech Edition Continue Reading »

Christopher Douglas runs the Triangle Marketing Club, an energetic community of marketers (and students planning to become marketers) in Raleigh, North Carolina. He’s one of those dynamic “connectors,” always bringing people together and enthusiastically plumbing helpful intersections between them. Last year, he invited me to speak to their group about the 5 disruptions to marketing that I believe are changing marketing as we know it — and to partake in some absolutely delicious fried chicken. …

An intimate evening discussion about five marketing disruptions (video) Continue Reading »

Every MarTech conference is always a whirlwind of insights and ideas. It usually takes me a couple of weeks after the event to synthesize what my key takeaways were from the event. Here are five that have resonated deeply with me — with huge thanks to Katie Kelly for giving me permission to share her awesome sketch notes that illustrate these beautifully. 1. Building High-Performing Martech Teams Patty Spiller, senior director of growth marketing at …

5 MarTech takeaways: teams, product management, decentralization, marketing leadership, IT governance Continue Reading »

Weren’t able to make the MarTech conference in San Jose that we held earlier this month? I thought you might enjoy hearing a version of our opening keynote, which I recreated in Loom, covering: The winners of The 2019 Stackies: Marketing Tech Stack Awards 3 trends of the Second Golden Age of Martech The release of the 2019 marketing technology landscape (and what we missed) Results of the 2019 marketing operations & technology salary survey, …

Missed the MarTech keynote? Here’s a recreation for you Continue Reading »

Our 2019 Marketing Technology & Operations Salary Survey has been released, and you can download a free copy here. Thank you to everyone who participated. For our analysis, we narrowed the data down to the n=365 participants who identified their role as one of these three core martech disciplines: 30.4% — Marketing Technology/Marketing IT/Marketing Technologist 24.4% — Marketing Operations 45.2% — Marketing Operations and Technology (combined) A few observations that I’ll call out here — …

Marketing Technology and Operations Salary Survey 2019 results (free report) Continue Reading »

Our MarTech conference in San Jose kicks off this week, but we’re already hard at work on planning our next event in Boston, September 16-18. And we’d love to have you as one of our speakers. We’re going to program this next MarTech a little differently than we have in the past. Previous MarTech agendas have been intentionally eclectic, with a wide variety of themes and presentation formats — because the field of martech has …

Share your best solutions for marketing operations and technology challenges at MarTech in Boston Continue Reading »

We’re super excited about the upcoming MarTech conference — read about the all-access editorial program as well as the free Expo+ program — April 3-5 in the Bay Area. But we’ve also begun work on our next MarTech in Boston this fall. As we develop the agenda for that event, we’d love your help in picking the topics that would be most valuable to you. What is one martech challenge that keeps you up at …

What martech challenge is keeping you up at night? Continue Reading »