Marketing Software

Enter your marketing stack in the 2019 Stackies Awards

Fame and glory await you! Or at least recognition from your peers, appreciation from the global marketing operations community, and good karma from a terrific charity that we’ll support on your behalf. Yes, The Stackies 2019: Marketing Tech Stack Awards are now open for entries through March 15, 2019, and we’d love to have you participate. The Stackies are — in my, er, humble opinion — the coolest awards program in marketing. Why? Because this …

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Stackies 2018 Mural

We analyzed 5,000+ martech companies by network strength: here’s what we found

The following is a guest post by Anand Thaker, CEO of IntelliPhi and my collaborator on the marketing technology landscape for the past two years. Scott and I are always on the lookout for inspirational ways for the community to leverage the massive martech landscape to share new insights, recommendations, and commentary. I’m a strong believer in talent, relationships, data, and growth investment. Through a collaboration with Nudge.ai, I’ve developed an interesting perspective on martech …

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Content Marketing Martech Companies by Network Strength

3 thoughts on Adobe acquiring Marketo for $4.75 billion and what it means for martech

The deal was announced yesterday afternoon: Adobe is acquiring Marketo for $4.75 billion. (As fate would have it, it was just a few hours before I was speaking at a MOCCA marketing operations event in New York on the topic of martech industry trends — to be followed by a Q&A with Sarah Kennedy Ellis, Marketo’s CMO, and Jill Rowley, Marketo’s growth maestro and legendary martech industry force of nature. It was a fun evening …

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Adobe Acquires Marketo for Martech Consolidation

22 blockchain-based adtech/martech companies you should know

The following is a guest article by Donny Dvorin, general manager of Never Stop Marketing Research, a leading analysis and consulting group focused on blockchain martech providers. Jeremy Epstein, the CEO of Never Stop Marketing, will be keynoting the MarTech conference this October 1-3 in Boston. It was clear to anyone who attended one of the many talks — or screaming matches — touching on blockchain at Cannes this year that a major technology debate …

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Blockchain Adtech & Martech Companies

Martech companies talk customer-centricity, but can they be customer-centric?

A ton of marketing technology is sold today as the solution to delivering better customer experiences. Of course, martech doesn’t automagically create great customer experiences any more than a food processor automagically makes you a great chef. It depends on how you wield it. And, frankly, the most important elements of customer experience have nothing to do with technology at all. They have to do with the choices a company makes about how to treat …

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The HubSpot Customer Code

Martech Olympics: Even just the UK Marketing Technology Landscape has 417 companies

In the beginning, there was the first marketing technology landscape. And then it grew. And grew. And grew. And grew. And grew. And, yes, this year it grew again. To be honest, there were a number of things about this slightly obsessive exercise of mine that surprised me over the years. For instance: I was surprised that it grew as much as it did as fast as it did. I was surprised that it became …

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UK Marketing Technology Landscape

1 in 40 of the Inc. 5000 are martech companies

This article was co-written with Anand Thaker, my collaborator on the marketing technology landscape. Inc. Magazine’s annual list of the 5,000 fastest growing companies in the U.S., the Inc. 5000, was just released for 2018. Out of those 5,000, 2.64% of them are martech companies that appeared on this year’s marketing technology landscape, e.g., the Martech 5000. Now, 2.64% might not seem like a very large percentage, but when you consider that’s out of every …

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Martech Companies on the 2018 Inc. 5000

The paradox of simultaneous martech consolidation and expansion, illustrated

Man, people sure do find anecdotes more persuasive than data. (As an aside, this is why machine learning can be so helpful in applying true data-driven marketing — our human biases really skew our perception of reality.) We most recently released the 2018 marketing technology landscape with the data showing nearly 7,000 martech-related vendors. I then followed up with a post — intentionally a little provocative — proposing that the myth of martech consolidation is …

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Martech Cyclical Consolidation on Top of Underlying Software Expansion

54 marketing stacks from The Stackies 2018: Marketing Tech Stack Awards

Wow, I am just in awe of the 54 entries we received into The Stackies 2018: Marketing Tech Stack Awards. The quality of the illustrations this year were particularly remarkable. These are marketers who clearly have a lot of passion for their infrastructure. (How’s that for something you wouldn’t have heard 5 years ago?) If you’re new to this, a “marketing stack” is the collection of software that a marketing team uses to ply their …

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The Stackies 2018: Marketing Tech Stack Awards

Marketing Technology Landscape Supergraphic (2018): Martech 5000 (actually 6,829)

UPDATE: The 2020 Marketing Technology Landscape is now available. Like the running of the bulls in Pamplona — an apt simile? — it’s become a yearly tradition for me to release the marketing technology landscape at the MarTech conference in the spring. So here at our event in San Jose today, I’m pleased to unveil the 2018 edition of one of the most loved-and-hated slides in marketing: Marketing Technology Landscape Supergraphic (2018) — 4.6MB Slide …

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Marketing Technology Landscape (2018)

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