Marketing Software

For the 5th year, we’ve run The Stackies Awards, where marketers send in a single slide that illustrates their “stack” — the collection of marketing technology tools they use and how they conceptualize them together. We received 48 entries this year, and some truly incredible ones. Airstack graciously sponsored the awards this time. And, as promised, we’ve gladly made a donation of $4,800 to Girls Who Code on behalf of the 48 entrants ABinBev, Airstream, …

48 marketing stacks beautifully illustrated for the 2019 MarTech Stackies: Marketing Stack Awards Continue Reading »

The following is a guest post by Tony Byrne, founder of Real Story Group, an independent analyst firm that evaluates technology vendors and delivers hard-hitting research and advice. RSG only works on the “buy” side to advise enterprise tech decision-makers, and never works for vendors. Tony will be running a workshop and a series of presentations in the MarTech Theater at MarTech next week. From a technology perspective, many of us focus intently on martech …

The New Omnichannel Stack Reference Model from Real Story Group Continue Reading »

For the past couple of years, I’ve been nudging the producers of the MarTech Conference, the amazing team at Third Door Media, to share their own marketing tech stack in The Stackies: Marketing Tech Stack Awards. Of course, they wouldn’t be eligible to win. Marc Sirkin, their SVP of marketing and experience, is also one of the judges of the contest. But it would be in the spirit of experience sharing that is one of …

Meta-martech: the producers of MarTech publish their own martech stack Continue Reading »

People often complain that my marketing technology landscape has too many apps. If only those crazy martech entrepreneurs would stop making more, all would be right in the jungle. Let’s set aside for a moment the supply-side economics that have fostered this app-a-palooza, e.g., cheap infrastructure in the cloud, a plethora of great open source foundations, worldwide developer talent on demand, etc. While those factors have created a world where there are now near zero …

4 remarkable facts from the latest hard data about the growth of (mar)tech stacks Continue Reading »

Fame and glory await you! Or at least recognition from your peers, appreciation from the global marketing operations community, and good karma from a terrific charity that we’ll support on your behalf. Yes, The Stackies 2019: Marketing Tech Stack Awards are now open for entries through March 15, 2019, and we’d love to have you participate. The Stackies are — in my, er, humble opinion — the coolest awards program in marketing. Why? Because this …

Enter your marketing stack in the 2019 Stackies Awards Continue Reading »

The following is a guest post by Anand Thaker, CEO of IntelliPhi and my collaborator on the marketing technology landscape for the past two years. Scott and I are always on the lookout for inspirational ways for the community to leverage the massive martech landscape to share new insights, recommendations, and commentary. I’m a strong believer in talent, relationships, data, and growth investment. Through a collaboration with Nudge.ai, I’ve developed an interesting perspective on martech …

We analyzed 5,000+ martech companies by network strength: here’s what we found Continue Reading »

The deal was announced yesterday afternoon: Adobe is acquiring Marketo for $4.75 billion. (As fate would have it, it was just a few hours before I was speaking at a MOCCA marketing operations event in New York on the topic of martech industry trends — to be followed by a Q&A with Sarah Kennedy Ellis, Marketo’s CMO, and Jill Rowley, Marketo’s growth maestro and legendary martech industry force of nature. It was a fun evening …

3 thoughts on Adobe acquiring Marketo for $4.75 billion and what it means for martech Continue Reading »

The following is a guest article by Donny Dvorin, general manager of Never Stop Marketing Research, a leading analysis and consulting group focused on blockchain martech providers. Jeremy Epstein, the CEO of Never Stop Marketing, will be keynoting the MarTech conference this October 1-3 in Boston. It was clear to anyone who attended one of the many talks — or screaming matches — touching on blockchain at Cannes this year that a major technology debate …

22 blockchain-based adtech/martech companies you should know Continue Reading »

A ton of marketing technology is sold today as the solution to delivering better customer experiences. Of course, martech doesn’t automagically create great customer experiences any more than a food processor automagically makes you a great chef. It depends on how you wield it. And, frankly, the most important elements of customer experience have nothing to do with technology at all. They have to do with the choices a company makes about how to treat …

Martech companies talk customer-centricity, but can they be customer-centric? Continue Reading »

In the beginning, there was the first marketing technology landscape. And then it grew. And grew. And grew. And grew. And grew. And, yes, this year it grew again. To be honest, there were a number of things about this slightly obsessive exercise of mine that surprised me over the years. For instance: I was surprised that it grew as much as it did as fast as it did. I was surprised that it became …

Martech Olympics: Even just the UK Marketing Technology Landscape has 417 companies Continue Reading »