For every marketing tech firm consolidated, 1.5 are born
My doppelgänger (or am I his?) agrees: marketing technology isn’t consolidating yet. Digiday recently published a terrific podcast interview with Terry Kawaja, the CEO of LUMA Partners — an investment bank that specializes in adtech and martech companies. Of course, Terry and LUMA are probably most famously known for their amazing LUMAscapes that map out companies in marketing-related sectors such as display advertising, search, video, social, gaming, commerce, content, etc. Terry’s original display advertising LUMAscape …
For every marketing tech firm consolidated, 1.5 are born Continue Reading »