Should you judge a marketing cloud by its website?
I’d recommend that the next acquisition that some marketing cloud companies should make is a web design firm. Seriously, whatever the multiple — and I say this as a friend — it would be worth it. Acqui-hire, code red. I was struck by this last week when I was methodically checking each of their websites, trying to discern the state of their respective ISV communities. It ended up being really hard to answer that question, …
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